Celebrating Something at Disney…There’s a Button for That


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Disney buttons

If you are celebrating something at Disney, there’s a good chance they have a button for it. Even if they don’t have the exact one, you can opt for the generic, “I’m Celebrating _________” and just fill in the blank. Buttons are handed out at the hotels, ticket booths and on Main Street USA.

Of course, if its the day of your birthday you get treated with more than a button. As a purple goldfish back in 2009 (signature added value), you’ve received complimentary admission for your special day in one of the parks. In 2010, it was “Give a Day, Get a Day.” The program rewarded those who a day of volunteer service with a free ticket for one day at the Park.

Prepare to be engaged

Cast members and fellow members are attuned to look for the buttons. They’ll make a point to recognize you and acknowledge your celebration. According to one guest on Trip Advisor,

“And get ready for EVERYONE (who works at Disney) to wish you a Happy Birthday! It was my birthday April 11 and I had no idea that the CM’s (cast members) were going to wish me a happy birthday while boarding rides, eating in restaurants, etc. It’s kind of fun but if it gets to be too much you can always take off your button and have it as a keepsake.”

Little something extra

celebrate3Here’s a bunch of different little ways according to some guests:

Camera Required

You never know when a magical moment is about to happen when you wear the button. Here’s a story from Cheapskate Princess,

“For her 12th birthday, we took my daughter to Disneyland. The day we arrived, we had tickets to the special seating with desserts for Fantasmic. Eager to get to the parks, we dropped everything at the hotel and ran over. Later, we got to the designated seating area for the show, and the Disney Cast Member checking us in saw my daughter’s birthday button. He wished her a happy birthday and showed us to our seats. Fifteen minutes later the CM returned, this time with a giant piece of cake on a special Disney Plate with a candle on top. He asked my daughter to come with him for a moment, led her to the center of the crowd, and announced it was her birthday. He lit the candle and led the crowd in singing Happy Birthday to her. There she was in the dark, face lit by a candle, beaming as 5000.ish people sang, and there I was tearing up and realizing I didn’t have my camera. Naturally, she didn’t finish the cake because it was HUGE, so they packed it up for her, plate and all. She’ll be 19 next month, and we’ve still got the plate and wonderful memories of her 12th birthday.”

TAKEAWAY – Brands need to find ways to leverage that key first impression or help celebrate a milestone event. How are you leveraging those moments and how are you identifying those customers? What’s Your Button? What’s Your Purple Goldfish?

Today’s Lagniappe (a little something extra thrown in for good measure) – If its not a button, maybe its a nametag:

Here is an excerpt from Joe Macarthy about the philosophy behind nametags. 

Scott Ginsberg (“that guy with the nametag”) has been wearing a nametag every day since November 2, 2000.  The nametag creates, in effect, a personal “front porch“, projecting an openness that enhances approachability, with respect to both other people’s willingness to approach him and their willingness to be approached by him.  Here is Scott describing the “front porch philosophy“:

This whole idea is … you’re throwing yourself into the sea — you’re putting yourself out there and opening yourself up to other people and as a byproduct … people are going to say hi more and give you more attention, but you’re letting other people know who you are and giving them the opportunity … The problem with communication right now in our society is that people don’t want to take that pivotal first step; from there, friendships can form, and all you gotta do is just take that initiative … We have to use this short time not mathematically but artistically to, in our own way, express something … I don’t want everyone to wear name tags, I want everyone to find some method of expression to say what they want to say.  Friendliness is just a way of life that needs to be spread, and it can be spread if you’re doing it one person at a time.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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