CDMS/Transactis Appoints David Ssteele as CEO


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Steele has 15 years experience of leadership roles in loyalty and marketing services organisations that are focussed on delivering results for their clients, through the execution of effective and intelligent customer data led marketing strategies and solutions. Most recently he was Managing Director, Retail at Dunnhumby Ltd in the UK and General Manager of Dunnhumby Ireland, leading their strategic and commercial engagement with Tesco.

The CDMS/Transactis Group delivers bespoke, managed data and direct marketing services that help organisations communicate in a relevant, timely and profitable way with customers and prospects. Services include sourcing, conditioning and cleaning data, prospect pool and customer database management, analysis and insight, through to multi-channel campaign management and execution. The company uses the latest personalisation and targeting techniques to deliver one-to-one, intelligent communications. This capability to offer clients high volume transactional data integrated with key lifestyle and credit data was further enhanced with the recent acquisition of the leading data co-operative company Transactis.

Steele comments, “I am delighted to have joined the award winning CDMS/Transactis Group and to have the opportunity of leading a high potential business with such a great industry reputation. The award winning work with clients such as Betfair and Shop Direct Group provides a great foundation to build upon, and demonstrates the power that innovation and customer led data strategies can deliver to our client companies. We are determined to leverage the new Group capability to maximum effect and help our clients, existing and new, to win in their respective market sectors. At a time when organisations are fighting for the attention of the consumer and marketers are challenged with delivering ever more successful campaigns cost effectively, partnering with a reliable, proven and award winning service provider will be critical.”


About CDMS:

CDMS/Transactis transforms the return on investment companies achieve in Direct Marketing through innovative and quality service provision. Using their unique resources, specialist knowledge and unrivalled execution platform, CDMS/Transactis is helping clients to maximise performance and value from their marketing investment, whilst communicating in a more targeted and effective way. Industry accolades include awards wins at the 2008 Connect Awards and 2008 Data Strategy Awards for helping their clients deliver fruitful customer relationships and continually developing dialogue with customers. For more information, visit and

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