CDMS Makes New Print Investment

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CDMS, the intelligent marketing solutions company, today announced that it has installed four new production printers to meet the demands of its growing client base. The four printers, two InfoPrint 5000s and two Xerox DT180s, are set to expand and enhance CDMS’ end-to-end marketing offerings.

Supporting CDMS’ ongoing commitment to increase the effectiveness of its clients’ communications, the InfoPrint 5000 continuous web printers are specifically intended to enable the production of documents with variable data. These include statements with one-to-one marketing promotions – known as TransPromo – and personalised direct mail.

For CDMS – which issues 300 million bills, statements and letters annually on behalf of its customers – the two full colour continuous InfoPrint 5000 digital printers are ideal for creating fully personalised offers on a mass-scale, while bridging the gap in image quality that previously existed between high volume at speed and high-end digital print.

The two InfoPrint 5000s deliver image quality of 720 x 360 dpi, generating the product images and consistency required for brand collateral. They operate at speeds of 64 meters per minute with variable print, a figure that is set to rise to 128 metres a minute after an upgrade in January 2009. These solutions enable the transformation of transactional and business critical documents from cost items into revenue generators.

To make its clients’ messages stand out from the crowd CDMS has invested in two Xerox DocuTech180 highlight colour cut sheet printers offering ideal productivity for high volume jobs and attention grabbing documents using highlight colour, customised content and variable data. By using digital highlight colour printing for due dates, key words, instructions and special offers, clients’ communications can inspire customers to reliably remember the message, pay more promptly, purchase or simply respond.

Chris Brooks, Sales & Marketing Director at CDMS, comments, “We are confident that our end-to-end capability will be enhanced by the latest production acquisitions which are specifically targeted at printing environments where flawless print quality, outstanding reliability and high speed are critical factors.

“Colour undoubtedly plays an important role in grabbing consumers’ attention and, marrying it to messages derived from our intimate knowledge of individual behaviour is a key requirement for the improvement of response rates, and ultimately return on investment (ROI). The ability to integrate image management, insight and execution places these benefits firmly within the grasp of any organisation dealing with large volumes of customers”.

-Ends-

Notes to the editor:

For more information or a copy of the management summary, please contact:-

Josephine Ornago ([email protected])

Elena Ivanyushenkova ([email protected])

Tel. 020 7402 0510

About CDMS:

CDMS provides intelligent marketing solutions by turning clients’ data into an asset, and providing the tools and expertise to utilise this to increase the value of their communications. From data cleansing, enhancement and analysis to hosted campaign management, billing and statementing, to multi-channel execution, CDMS provides the whole range of direct marketing services to ensure maximum return on investment.

The integration of cutting-edge software, reference data, high quality services, delivery options and expertise deliver purpose built Marketing Services Solutions. With over 45 years of experience in the Direct Marketing industry, CDMS have built long-term partnerships with many blue-chip Financial Services and Retail organisations, founded on helping them to deliver profitable marketing strategies. CDMS have been noticeably successfully in the Government, Leisure and Travel industries. For more information, visit www.cdms.co.uk.

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