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Leadership

Customership Is “Whole Brain Marketing.” Part I

Jay Curry -

First, Define What a Valuable Experience Is for Your Customers

Colin Shaw -

What Is It That Customers Value Most?

Jennifer Kirkby -

Maslow’s Theory Applies Today: Nurture Advocacy by “Tree” Rings Around Touch-Points

Michael Lowenstein -

Relationships Matter

Bob Furniss -

It Is Really About the People!

Bob Furniss -

What Sellers Have Long Forgotten May Still Haunt Them

Dick Lee -

Didn’t Budget for the Latest CRM Trends? There Are Still Things You Can Do in IT

Liz Roche -

YouTube Is No Joke: Why You Shouldn’t Ignore Social Networks

Christopher Carfi -

Bad Companies: Who’s Been Naughty and Who’s Been Nice to Customers

Dick Lee -

Why “CRM” Must Die for Customer-Centric Business To Thrive

Bob Thompson -

Advice to CMOs: Have Your Metrics in Place; Have a Strategic Vision; and Work Well With Others

Naras Eechambadi -

Don’t Rush to Rely on the Magic “One Number” Loyalty Score

Michael Lowenstein -

Apply the “People Prescription” to Call Centers

Mei Lin Fung -

Advice to the Chief Customer Officer: Beware the Silos

Jeanne Bliss -

Why Is She Buying This?

Jim Barnes -

What’s New? Everyone in Your Business Can Finally Concentrate on the Customer

Denis Pombriant -

What I Got for Christmas

Jill Griffin -

The Ultimate Question–A Disruptive Concept

Jay Curry -

Build a Customer-Centric CxO Team: CRM Resolutions for 2007

Bob Thompson -
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