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What Exactly Is Microsoft Doing Here?

Daryl Choy -

Consumer Engagement and Technorati Authority: The Realm of Social Media

Vandana Ahuja -

March Beyond “Can’t Manage What You Don’t Measure”

Akin Arikan -

Absolutely, Definately, the Wrong Way to Sell Online!

Graham Hill -

Why Do Companies Make Life So Complicated?

Graham Hill -

Competitive Demo Situations: Biasing Toward Your Strengths

Peter Cohan -

You’re Not Customer-Centric Just Because You Say You Are

Jim Barnes -

Getting Below the Surface to Discover Consumer Needs: Article Revisited

Bob Kaden -

Beyond Customer Satisfaction: An Interview With Bob Knebel

Jim Dickie -

Make Your Organization Sustainable: Align It to the Benefits Customers Want

Alison Bond -

For Your Business To Thrive, Concentrate on All Three Types of Customers

Alan J. Zell -

It’s Time for “Trickle Up” Economics

Dick Lee -

Customer-Centric Business Strategies for the SMB

Alan See -

The One Thing I Learned From Richard Branson

Shaun Smith -

Customer Service Is the New Marketing

Phil Dourado -

How to Spot Defectors in Advance or I Went Over to the Service Station Dark Side

Kelly Hlavinka -

How Customer-Centricity Drives Profits

Graham Hill -

McKinsey Versus Me on Multichannel Marketing (Part II)

Akin Arikan -

Sneakers That Rock

Mei Lin Fung -

More on Co-creation and Social Media

John Todor -
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