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The Winner’s Curse: Sometimes It’s Better to Lose a Sale

Andrew Rudin -

As Enron Shows, Tying Everything to Profit Is Not the Way to Grow a Business

Alison Bond -

The Bank That Changed Its Customer’s Password

Phil Dourado -

Is 99.9% Good Enough?

Alan See -

Fun With Web Analytics: How Could You Measure a Paperback Book?

Akin Arikan -

When Business Is Down?You Do Not Cut Customer Service

Dick Lee -

Faster, Higher, Stronger: Just Shouting “Sell More” Won’t Cut It

Barry Trailer -

A Customer Experience Emergency: Call 911!

Lior Arussy -

“That’s Not Our Policy–and No, We Don’t Want to Hear From You!”

Andrew Rudin -

Shallow Thinking Ensures That We Get the Kind of Customer Research We Deserve

Jim Barnes -

Hey Verizon Wireless! There’s a Reason I Use You, Instead of Sprint. Capiche?

Dick Lee -

How a Small Business Fuels Word of Mouth

John Todor -

Keep New Marketing Initiatives From Backsliding to the Old Ways

Alan See -

If Customers Say They’re Happy, Why Are They Leaving?

Colin Shaw -

Cincinnati AMA’s First Digital Marketing Summit

Alan See -

What’s Your ROI on Customer Data?

Lynn Hunsaker -

The Long Wait: An In-Store Customer Experience That Kills Business

John Todor -

How the “Harvard Business Review” Punishes Your Loyalty

Graham Hill -

“Balance the Field” to Achieve CRM Success in Sports

Kristian Gotsch -

Innovating the Customer Experience to Embrace Everything That Surrounds the Product

Lynn Hunsaker -
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