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Leadership

Customer Service: “Wow'” Versus “Ow”

Lynn Hunsaker -

Great Demo! Example: Digital Camera Packaging and Instructions

Peter Cohan -

The New Reality of Customer Profitability

Steve Chriest -

Bootstrapping Your Customer-Centric Marketing Strategy

Alan See -

Web Analytics from Behavioral Segmentation to Targeting and Interactive Marketing

Akin Arikan -

Do Your Brand’s “Style Points” Matter in a Down Economy?

Alan See -

The Paradox of Excellence: Advice for a Down Economy

John Todor -

The Right Moves in White-Knuckle Times Can Keep Your Customers Loyal

Jill Griffin -

You Can Support Headcount and Share of Voice on a Tight Budget

Alan See -

Kickball Draft Strategies and Nurturing Relationships

Alan See -

Deutsche Bahn: The Great Train Ticket Robbery

Graham Hill -

Tough Times Call for Creativity and Reverse Targeting: Here’s How to Market in Real Time

Naras Eechambadi -

Why “Sense & Respond” Marketing Is Critical During the Recession

Graham Hill -

Can Johnny Raise Money? How Public Schools Exploit Social Networks

Andrew Rudin -

Web Site Menu Approach Example

Peter Cohan -

How Do You Curb Bad Debt? Real-Time Analytics Can Help You Gauge Credit-Worthiness Without Angering Sensitive Customers

Roman Lenzen -

Use Speech Analytics to Reduce Calls That Frustrate Customers and Hurt Productivity

Bob Thompson -

Customer Experience in Challenging Economic Times, Part 2

Lior Arussy -

Debilitating Demo Diseases: Architecturitis

Peter Cohan -

Customer Service Efficiency Delivers a New Customer Checkout Experience

Alan See -
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