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Customer Analytics

How Do You Give Marketing Relief From Spreadsheets?: An Interview With Unica’s Yuchun Lee

Yuchun Lee -

As Marketing Measuring Increases, Expectations Evolve

Andrew Greenyer -

Industries With More Customer Data Are More Successful at “Stretching the Brand”

Andy Wood -

Get More Value Out of a Customer-Centric Web Site

Jim Sterne -

Data Alone Won’t Help You Understand Customer Relationships

Jim Barnes -

You Can Find Nuggets of Opportunity in Your Data

Michael Collins -

Fear Factor: You Have Data; How Do You Know It’s Good?

Monique Sato -

You Want To Target Mom? Email Her

Kevin Burke -

Are You Matching Your Retention Strategies With the Customer Life Cycle?

Adam Ramshaw -

The Web Puts a New Spin on the Campaign Management Loop

Michael Collins -

Slay the Data-Overload Dragon With Distributed Processing

Michael Wolfe -

Good CRM Must Have Objectives and Measurements

Jeremy Cox -

Find Out What the Customer Wants, First

Chris Stiehl -

Tesco Shines at Loyalty: An Interview With Clive Humby

Bob Thompson -

U.S. Postal Service CPO Talks Privacy Strategy

Dave Shinnebarger -

CDI: Can Marketers Dance to the Customer’s Tune?

Michael Lowenstein -
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