Cash for demos – good idea or tacky?


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At a conference last week, one particular vendor’s booth was covered in cash.  Curious, I stepped up and asked why.

I expected it to tie into an analogous pitch for their services.  I expected the cash to be primarily a prop.

Nope.  The company founder excitedly told me I would get one dollar if I immediately tweeted about their service, and five dollars if I sat through a five-minute demo.

I was authentically interested in their service anyway, so I asked for the demo.  After five minutes, they handed me five dollars.  I tried not to take it.  It honestly felt a little dirty.

They claimed that giving away cash like this was more “efficient” and “effective” than spending the same money on the same old booth giveaways.

But is handing out cash this way at a booth a good idea?  Is it tacky?  Does it really drive the right prospect behavior or lead qualification?

I’m leaning towards “tacky” but am curious what you think.  Would you do this at your booth?  Have you done it?

Let me know your opinions and experience.

Republished with author's permission from original post.

Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.


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