Call On CRM Deploys Clickatell – Offers High-Value Mobile CRM


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Mobile CRM Using SMS Allows Brands to Reach Opt-In Customers Anytime,

Redwood City, CA & Scottsdale, AZ: June 9, 2010 – Mobile advertising is
expected to reach an astounding $3.1 billion market in the US by 2013.
Businesses are finding ways to reach customers using Customer Relationship Management (CRM) systems, using the ever-present mobile phone. Brands benefit by reaching customers where they are through mobile CRM, and customers benefit by receiving real-time offers they want.

Call On CRM has successfully integrated Clickatell high-value SMS directly into the ACT! contact database, allowing customers to send SMS messages–to individuals or groups–to any phone number without worrying about the destination carrier. Clickatell works with 820 carriers in 212 countries, able to reach billions of people.

“SMS is the best way to reach customers of all kinds. It provides a focused, personal and immediate channel, and it’s also more responsive than traditional marketing,” said Jean Brule, CEO, CRM Integration Solutions.

“The nature of CRM is simply to build relationships with people, which is why SMS is a perfect way to connect. If done well, SMS offers a natural way to connect with and nurture customers, giving them an active and actionable way to stay in touch with the businesses they desire.”

Unlike other traditional marketing channels, mobile CRM using SMS provides one-to-one communications, giving customers an easy way to opt in or out. Call On CRM offers businesses an easy way to store cell phone numbers, helping to better manage each marketing campaign. Using Mail-Merge style templates in ACT!, customers can send, store and track SMS messages to connect with customers on their mobile phone in real time.

“Reaching customers via mobile CRM allows enterprises of all kinds to
initiate a conversation with customers, and SMS offers a way to reach people personally, without interrupting their day and asking customers answer the phone,” said Clickatell CEO Pieter de Villiers. “The opt-in nature of SMS provides a win-win for brands and customers, one of the many reasons mobile marketing is expected to continue growing.”

Follow Clickatell on Twitter at
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About CRM Integration Systems
CRM Integration Systems is a software engineering company based in
Scottsdale, AZ that integrates CRM applications with the next generation of VoIP telephone systems. The company has formed strategic alliances with Skype, Sage Software and BroadSoft to facilitate product development. Call On CRM for ACT! with Broadsoft “Hosted PBX” telephone service and Skype operates in 42 countries. Broadsoft has more 450+ client carriers around the world to tap into. CRM Integration Systems has strategic Master Agents in place around the world.

About Clickatell
Clickatell enables businesses, governments and communities to leverage the ubiquity of mobile messaging to inform, alert, notify, transact, interact and share information. Delivering mobile messaging solutions since 2000, Clickatell is a global leader in mobile communications specializing in SMS messaging as a services across 815+ mobile networks in 220+ countries, Clickatell serves 12,000+ customers including many of the Fortune 500, leading governments and communities globally. Clickatell has formed strategic partnerships with a number of industry leaders including RSA Data Security, Entrust, S1, mFoundry, Fundamo, IBM, and others. Clickatell products and services increase customer acquisition, improve loyalty and build trusted brands through direct, personal, easy, and immediate communications. Backed by Sequoia and Ethos, Clickatell is headquartered in Redwood City, CA, and has offices in South Africa.

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