C3 Synergistics: Web-Based Community C3 Synergistics Uses Innovative Business Model to Optimize the Shopping Experience


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Web-Based Community C3 Synergistics Uses Innovative Business Model to Optimize the Shopping Experience

EDMONTON, Alberta, March 14, 2012 /PRNewswire/ — Recent trends show that consumers are more demanding when it comes to customer service, and businesses wanting to grow their customer base should take note. Unfortunately, many businesses lack the staff, know-how or budget to provide a superior shopping experience. But C3 Synergistics, a new company that serves customers in the United States and Canada, is helping bridge the gap between businesses and consumers.

C3 Synergistics (http://www.c3sy.com) is a new Internet-based community designed to help resolve consumer issues. C3 stands for “Connecting Consumers to Companies,” and it does just that. Free for consumers, the site serves as a virtual safety net, helping them find reputable companies, submit feedback and easily resolve issues. For businesses, the site is a low-cost way to help them raise their level of customer service, build brand reputation and increase customer loyalty. The site also helps businesses manage customer expectations which, according to C3 President Karl Pischke, can sometimes be unrealistic.

Businesses must meet certain standards to receive a favorable rating on the C3 site. These principles include treating customers fairly and equally, listening to and understanding customer needs, and being respectful, transparent and accountable. Pischke states that “businesses need to make ‘customer service’ their mantra.”
Pischke says effective customer service boils down to “doing what’s right.” He laments that customer service is becoming a lost art, and adds that a great deal is at stake if businesses don’t get it right. With the C3 service, businesses can learn what they are doing wrong – and right – based on customer feedback. “We encourage all feedback from customers, both positive and negative,” he adds.

A 2011 study by Harris Interactive on the customer experience revealed the following eye-opening statistics:
• 86 percent of consumers would pay more for a better customer experience
• 89 percent of consumers began doing business with a competitor following a poor customer experience
• 79 percent of consumers who shared complaints about poor customer experience online had their complaints ignored

Pischke says that social media sites are a new outlet for consumer complaints, and businesses must respond in a timely and appropriate manner. “We help businesses resolve issues in a more controlled environment,” he says.

He notes that C3 is perfect for smaller businesses, which often lack the resources of their larger competitors. Businesses can take advantage of C3 services for less than $1 a day, depending on their level of membership. Services include:
• A “preferred” business listing
• A positive Internet presence, even without a website
• A consumer feedback forum
• Assistance in resolving consumer issues

Other business options, for additional fees, include posting a website link and pay-per-click (PPC) advertising. The basic membership includes a full year’s local-area listing. For consumers who want to shop local, these listings help connect them with area businesses.

For more information, visit http://www.c3sy.com/.

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