Business Storytelling: Two Great (Video) Panels


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Business Storytelling and Why it Matters

I have done two great panels on storytelling recently. The first on the Hero’s Journey with Michael Margolis and Brian Carter. The second panel was on business storytelling with marketers including: Brian Carter, Tamsen Webster and Felicia Slattery. Both were a blast and have a lot of great info to share!

Business Storytelling and the Art of Storytelling

How to be a Storyteller

What stories are you telling and how can you tell better ones?

The Hero’s Journey as Career Parable

Business Storytelling: Getting Started

What are your thoughts on business storytelling? What’s your favorite part of each video? Let me know by leaving a comment below.

Republished with author's permission from original post.

Kathy Klotz-Guest
For 20 years, Kathy has created successful products, marketing stories, and messaging for companies such as SGI, Gartner, Excite, Autodesk, and MediaMetrix. Kathy turns marketing "messages" into powerful human stories that get results. Her improvisation background helps marketing teams achieve better business outcomes. She is a founding fellow for the Society for New Communications Research, where she recently completed research on video storytelling. Kathy has an MLA from Stanford University, an MBA from UC Berkeley, and an MA in multimedia apps design.


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