Building an eCommerce Website on a Budget


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Wouldn’t you believe, 36% of small businesses do not have their website at all? It is jarring to know those businesses lack an excellent means of getting sales and profit by not building their business website.

When it comes to an eCommerce store, it’s all about how much you put into your store will pave the way for how much you will make in the future.

Unfortunately, many businesses make a slip-on investing a little to their business website and expect large returns same time. These formulae don’t help to reach a good solution.

But suppose you begin your eCommerce business journey with realistic expectations for how much it may cost to start and run your successful eCommerce store; in that case, there is a far great possibility you could succeed.

So, follow these key tips to better plan your business website, accurately budgeting your start-up costs without tearing your pockets.

Key Tips to Accurately Budget Your Website Costs

To stay ahead of the digital hook in this digital age, it is necessary to build your eCommerce website.

Check out this critical checklist on building your eCommerce website. Let’s get started!

Perform Deep Research

Begin your eCommerce business journey by deep research. During the research, you could possibly find proper solutions to your seamless doubts and queries.

Check: Is a website a powerful and the right sales channel for your business and its success? How do you want to trade your products to your prospective customers? Is it able to support you as a marketing tool for your products and services?

You find answers for all your concerns like the queries mentioned above by deep exploring websites.

Explore Online Sales Channels First

To know more about online sales and their possibilities and keep your costs down, firstly set up an online store on any online sales channels like eBay, Amazon, Etsy, etc., and sell your products through it. Before committing to the expense of a professional business website, test yourself for a short period how an online store drives traffic and how much profit you earn from it.

Hire Ideal Web Designers for Your Website

Hire the best web designers from leading, experienced and budget-friendly web designing companies like Intellect Outsource to build your store’s online presence.

Or, employ an affordable freelance website designer to construct your website.

Or, Utilize any of the cost-effective different website building sites like WordPress, Wix, etc.

You Wish, You Do It: Update Your Content Yourself

Website content updates are not that much scary these days. In fact, every eSeller do it. When you brief your requirements to your web designer, ask for a provision of performing website content updates by yourself. They can assist you to do those things easily.

When you can make updates of your contents simply by yourself, then why do you pay someone every time you want to change anything on your website related to new product arrivals, special offers, sales information, etc.? The policy is you wish; you do it!

Keep The Website Content Fresh

Your customers won’t love outdated content. They want relevant and exciting content from you. So, try to keep the content fresh, compelling, and relevant to your customers and update key web pages regularly. Implement a routine check-up of the website content so that you can easily find it & make sure that your content is still relevant or not. It is a simple and cost-effective way to reach a broader audience circle.

Pick a reputed ISP.

In order to guarantee a fast and reliable website:

1. Try to pick a reputed ISP (internet service provider) to host your website.
2. Check out different Web hosting options.
3. Keep in mind the criteria like hosting cost, security, and post website launch technical support. Then, pick one that offers a high-performance website and completely stays within your budget.

Make the Website Compatible with the 8 Second Rule

The human attention span is just 8 eight seconds. Your website must impress your target customers within that 8 seconds. So, assess your website’s UX and check its user-friendliness. Make each web page on your website easy for customer navigation. Add a search bar so that customer can find their desired option easily. Go with the 8-second rule and grab customers.

Clear Cut Display of Delivery Options and Charges

When you display wrong or unexpected delivery charges and service fees, customers dismiss the shopping early, and you lose your sale. However, once you offer and show the right and guaranteed delivery options and costs based on the items in the customer’s cart, those customers trust you and return for repeat purchases.

Attention to Payment Functions

Explore different payment functions. Offer all possible payment methods. Accept all kinds of payments via an internet merchant account or via a payment processing company like PayPal. Research more about different solutions related to payment and compare the costs. Then choose.

Secure Your Ecommerce Website Against Cyber Threats

Check and set up website security precautions so that it can assure the customers who are paying online. Use encryption technology for secured eCommerce transactions. Use a robust anti-virus software solution to protect your network’s endpoints and stay firewall protected. Consider the cost of doing so!

Keywords Drive Traffic!

Deep research about website marketing to drive traffic. Rather than hiring and paying an SEO specialist to improve your website’s online visibility, explore more about attaching keywords yourself to website content to boost your search engine ranking.

Fulfill Orders Promptly for Reaching Customer’s Good Book

Processing and fulfilling customer orders promptly help your e-business to reach customers’ good book. Consider and guarantee speedy and professional delivery service for your online business. It overwhelms your customers. Explore about courier discounts you get rather than remitting the total amount for delivery every time. Pick the delivery service that could help you stay on budget and efficient.

Encourage Customer Feedback

Encourage to add ratings and reviews of customers who bought products from you to exhibit your product’s worth and quality to visiting customers.

Persuade Visitors with Your Blog and Newsletter

Attach engaging blog content to your website. Create an e-newsletter along with new product details and special offers to compel visiting customers to revisit your website. It is an inexpensive means to boost traffic to your site.

Final Takeaway

Building an eCommerce website and running it within budget is challenging. But can be done successfully by deep research about small things related to e-business.

Throughout this article, you may have found the things you have been searching from a long time. All the tips mentioned above could help your store stay ahead on the digital hook and reach success at an affordable cost. So check it out and consider every tip in detail. Execute those tips. Build your eCommerce website on a budget. Let it bring wings to your dreams.

Shaju Devessy
Shaju Devessy Director, Business Development and Marketing for Intellect Outsource, a complete BPO & ecommerce service provider has been supporting worldwide clients since last 12 years. We offer professional ecommerce product data entry, bulk product uploading service for all worldwide shopping carts, order & inventory management, chat & email support, product description writing etc. We also complete web designing & development for all business and ecommerce store designing & development service among others.


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