Build a Better Business Website to Remain on the Competitive Advantage


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In website development, PHP is one of the most popular open source object-oriented scripting language that’s extensively used in creating dynamic and high performance web apps.

A professional web development company has been delivering quality services in a wide range of open sources and frameworks. With extensive experience in various web technologies, successful service providers have delivered hundreds of projects in various continents.

The services of a website development company could include the following:

✓ Web design and prototyping
✓ Migration and re-engineering
✓ Bespoke web or app development
✓ Open sources
✓ Maintenance and support
✓ Mobile app web services development


Any business deserves the best shot possible at success. A well-designed business site is a big key to reaching success. Without a website, the reach of an organization in the community and in the world is stifled in a great way.

That is why, for any business organization these days, web development is paramount. For those new to web design, there are several foundational aspects of design to understand. Begin feeding the business mind today, and check out some overview of five foundational aspects of a wonderful web design.


It’s fair enough to take into account the ability of moving around the website to be a foundational piece of the design. The absence of navigational options means the website is not a website at all. It is just an entire bunch of individual pages that sit in the infinite space of the web.


A great web development software could create opportunities to communicate. In business, communication is never finished. Thus, a business hopefully could work daily at becoming a more efficient communicator, both as a professional and an organization. Regardless, the business site should provide various chances for web users for communicating with the company. In addition to the standard ‘Contact Us’ page, one should add phone numbers as well as contact forms in strategic locations on the website.


People do not have time for pixelated pictures and videos, which get stuck on buffering for minutes. Thus, Google rewards high quality videos and images with better SERP or Search Engine Results Page rankings. High quality media elements would also help a business website load quicker on the screen.


SEO or Search Engine Optimization is the key to find web content at the top of the SERPs or the search engine results page. Luckily, there are hundreds of articles and contents that explain this topic over the web. The only thing to learn is to find the time and desire for success.


Mobile access to the web is a major part of most people’s day-to-day routine. The frequency of mobile access to the web is getting more prevalent each day, and web design must responsive to the change. A website should be designed to look and feel right on a much smaller screen. Make certain that people need not pinch or swipe in order to access any part of the website on a mobile device.


A great website could be one of the most cost-efficient and effective marketing channels around. The following are key points to create a visually appealing website, which represents the business in a unique way.

1. Keep design fresh, simple and unique. Since the first thing prospective customers see when they visit a site, a homepage typically is the most important part of a business web design. The home page should be able to answer critical questions that new visitors would be asking, including what the business is, what it is and what they could do on the website. Consider the impression that a business wants to make and the message it wants to communicate to customers and potential customers.

2. Showcase products and services. Make certain that the homepage showcases clearly the service product the business is trying to sell. Most small business organizations could benefit by including professional or stock photos or videos. It’s important that the product pictures or graphical images and descriptions are crisp, clean and appropriate. One could have a wonderful design, but if the product pictures that look terrible, prospective customers would think twice on purchasing products.

3. Consider website load times. Often, people are impatient when browsing websites and slow load times could determine if people would be willing to purchase products or services or want to learn more about the organization. Make certain that you and audit the performance of a website on a regular basis by checking load times, website speed, correct formatting and continuity with the images and text.

4. Consider that visitors could be visiting from laptops, mobile phones and tablets. Avoid designing pages for a big monitor size or pages, which use more complex features like Flash animation or navigation. Keep it clean and simple so the website is optimal for any device that a visitor could be using.

5. Make the website easily accessible. Consider the people with certain disabilities, like color blindness who would visit the website, and plan the design so that they too, could learn about the services and products. Also, consider how people with a slower internet connections would view the website and what one could do to boost the experience.

6. Content is critical. Poorly written content could quickly cause a visitor to leave a website. Do not disregard the relevance of well-written headlines. They could be very powerful and could mean the difference between a visitor, reading the rest of the content or choosing to leave the website. Make sure to keep the content relevant, current and fresh material like update product information, price changes and business hours and new articles as well as white papers would keep users active and engaged.

7. Organize a site for a great user experience. Bear in mind that when prospective customers visit a website, they typically are looking for specific information. They rarely are going to read whole pages, and most people would skim pages faster. A website that’s well-structured that represents information in an organized and orderly mannr is likely to be more successful than one that looks chaotic or that is not arranged intuitively.

A website development company could build an effective website for business success, whatever the services or products on offer.

Ritesh Mehta
Ritesh Mehta works as a senior Technical Account Manager in a software development company named TatvaSoft Australia based in Melbourne. He specializes in Agile Scrum methodology, Marketing Ops (MRM) application development, Android app development, SAAS & SOA application development, Offshore & Vendor team management. Also, he is knowledgeable and well-experienced in conducting business analysis, product development, team management and client relationship management.


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