Brookstone Taps Loyalty Lab’s CRM Suite for New Brookstone IN Rewards Loyalty Program and Email Messaging


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SAN FRANCISCO, Nov. 16, 2006—Loyalty Lab, Inc., the leading on-demand loyalty and customer relationship solution, announced today that specialty retailer Brookstone has launched its new loyalty marketing initiative using Loyalty Lab’s Customer Relationship Manager Suite, which also powers all of the retailer’s marketing email communications.

The 306-store innovative product developer and specialty lifestyle retailer currently is piloting its “Brookstone IN Rewards’ loyalty program by invitation only. The program, which awards credits toward future purchases based on spending activity, will record transactions for participating customers shopping at Brookstone stores, online at, or through Brookstone’s catalog call center. Loyalty Lab’s on-demand solution plugs strategically into all three existing systems to create a single view of the customer for marketers while powering customer enrollments and account management, rewards tracking and targeted messaging.

“Our customers count on us for clever innovations and great gifts no matter when or where they’re shopping,” said Greg Sweeney, Brookstone’s VP/General Manager of Direct Marketing. “With Loyalty Lab, we now have a way to say ‘thank you’ to our best customers who visit us again and again for unique and high-quality products they want for themselves or as a gift that special someone.”

“Brookstone is all about innovation and cool products—so it makes sense the retailer should set up an innovative rewards program for best customers that lets them shop anywhere and still be recognized,” said Mark H. Goldstein, CEO of Loyalty Lab. “And our hosted application can handle the rewards program while Brookstone can focus on what they do best—developing the next, great product.”

About Loyalty Lab, Inc.

Loyalty Lab, based in San Francisco, is the leader in on-demand relationship and retention marketing solutions for consumer brands. Loyalty Lab’s flagship Customer Relationship Manager Suite provides retailers and service companies with integrated and on-demand loyalty program management, email, campaign management, and incentives from a single desktop. Clients include RedEnvelope,, Smith & Hawken, Pfaltzgraff, Bally Total Fitness and a number of other prominent retail and service companies. For more information visit

About Brookstone, Inc.

Brookstone, Inc. is a product development and specialty retail Company that operates 306 Brookstone Brand stores nationwide and in Puerto Rico. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. The Company also operates one store under the Gardeners Eden Brand, and a Direct Marketing business that includes the Brookstone and Hard to Find Tools catalogs and an e-commerce website at

Loyalty Lab and the Loyalty Lab logo are trademarks of Loyalty Lab, Inc.

Contact: Renee Deger

Public Relations Manager
[email protected]

415-659-8270 ext. 812

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