Brock University makes a party out of their signature lagniappe


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#346 in the Project is submitted by Kevin Grout @kevingrout

confettiBrock University

“An example of lagniappe @brockuniversity – we mail a bag of confetti out to recently accepted students to celebrate and party.”

Today’s Lagniappe (a little something extra) – The Harlem Globetrotters have a classic gag involving confetti. Watch Jon Barry take it hook, line and sinker:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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