REDWOOD CITY, Calif., Dec. 1, 2009 (GLOBE NEWSWIRE) — BroadVision, Inc.
(Nasdaq:BVSN), an innovative provider of online commerce and business social
networking solutions, today announced its sponsorship of the Aberdeen
Group’s publication of its new research report titled “Online Customer
Loyalty: Converting Occasional Shoppers into a Loyal Customer Base.”
The study, conducted between August and October of 2009, finds that
e-commerce organizations are attempting to maximize share of wallet from
existing customers as opposed to relying on new prospects for business.
While there are many challenges involved, the foremost business pressures
identified are the expectation of a highly personalized online shopping
experience and increased online competition. Repeat customers shop online
with the expectation that the retailer will remember them (or their
organization) and adjust their overall buying experience accordingly. This
expectation may sometimes be subconscious, but with a variety of shopping
experiences at buyers’
fingertips, online companies have only a limited opportunity to influence
customers and retain their loyalty.
E-commerce organizations must create, nurture and develop this online
loyalty and methods of attracting, converting and retaining existing
customers. To achieve this, best-in-class organizations are utilizing a
combination of formal strategies and increased customer analysis to
re-engage existing customers in a manner that distinguishes themselves from
their competitors. Organizations must move beyond today’s rewards programs
and develop an incremental, interactive process that establishes highly
personalized web marketing strategies, integrated relevant merchandising
strategies on their web sites, and post purchase follow-up. Consequently,
e-commerce organizations are quickly coming to realize that many homegrown
Web 1.0 sites are increasingly unable to support these new demands, and more
advanced e-commerce platforms are required in order to maximize customer
engagement and create lasting experiences.
Some 70% of respondents in Aberdeen’s report indicated that they are
actively planning for new solutions to improve their e-commerce operations
within the next 12-24 months. Hence, there is increasing recognition of the
need to be able to implement fresh approaches to online business challenges,
such as promotions and value-based incentive programs as part of an online
loyalty strategy, that help drive higher conversions and larger
transactions.
BroadVision supports these findings and, as an innovator in e-commerce since
its inception, continues to provide new solutions for creating, developing
and growing online loyalty. These include traditional Web 1.0 transactional
ecommerce and merchandising portals, and
BroadVision(R) Clearvale (www.clearvale.com), a new Web 2.0 business social
portal, enabling online organizations to build stronger online loyalty
programs, and consumers to experience richer user engagements.
To obtain a full complimentary copy of Aberdeen’s report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=6191.
“Aberdeen’s Research Benchmarks provide in-depth, comprehensive
investigations into the processes, procedures, methodologies and
technologies of e-commerce companies across all industries,” says Greg
Belkin, chief author and e-commerce analyst, Aberdeen. “We’re very pleased
to have partnered with BroadVision, a global provider and innovator in the
world of e-commerce, including enterprise transactional and business social
portals, for the publication of this new report.”
“Aberdeen is a respected and well-known research organization, providing
businesses with invaluable insight for many years,” says Dr.
Pehong Chen, President and CEO of BroadVision. “Their latest online customer
loyalty research helps organizations understand the latest market trends and
provides an opportunity to consider how best to solve some of the associated
challenges. We aim to provide our customers and end-users with
top-of-the-line web portals, for both e-commerce and business social
networking purposes, enriching online experiences and helping build loyalty.
We’re pleased to have the opportunity to underwrite the publication of
Aberdeen’s latest findings and help interested organizations consider our
leading solutions.”
About BroadVision
Driving innovation since 1993, BroadVision (Nasdaq:BVSN) is a provider of
online commerce and business social networking solutions for organizations
seeking to grow profitably by improving online business processes through
invited participation and social interaction. Our solutions enable
mission-critical e-business for next-generation organizations via business
social networking for global enterprises including Baker Hughes,
BlueCross/BlueShield, Canon, ClubMed, EFG Bank, Epson America, Fiat, GexPro,
Hilti, Honeywell, Iberia, Indian Railways Catering and Tourism Company,
Lockheed Martin, Oreck Corporation, PETCO, Siemens, SINA, Sony, Thomas Cook
(India) Ltd, U.S. Navy, Verifone, Vodafone, Xerox and more. Visit
www.BroadVision.com for more details.
The BroadVision logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=5621
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the past
two years, Aberdeen is positioned to drive market awareness, create demand,
enable sales, and deliver meaningful ROI analysis. A Harte-Hanks Company,
Aberdeen plays a key role of putting content in context for global
companies. Aberdeen’s analytical and independent view of the “customer
optimization” process of Harte-Hanks (Information – Opportunity – Insight –
Engagement – Interaction) extends the client value and accentuates the
strategic role Harte-Hanks brings to the market. For additional information,
visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks,
call (800) 456-9748.
BroadVision is the registered trademark of BroadVision, Inc.
