BroadVision Enables Hilti to Grow Online Revenues by Providing Increasingly Personalized Customer Experiences


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BroadVision Enables Hilti to Grow Online Revenues by Providing
Increasingly Personalized Customer Experiences

REDWOOD CITY, Calif., Jan. 14, 2010 (GLOBE NEWSWIRE) — BroadVision, Inc.
(Nasdaq:BVSN), a global provider of online commerce and business social
networking solutions, today announced the successful migration of Hilti’s
internet sales channel, Hilti Online, to BroadVision(R) Commerce Agility
Suite 8.1. Based in Liechtenstein, Hilti is well known for providing leading
technologies for the global construction industry. BroadVision, Hilti’s
partner for Hilti Online since 1999, plays an integral part of Hilti’s
growth strategy, powering its mission-critical, multi-country Hilti Online
websites. The scalability BroadVision offers is required to meet Hilti’s
goal of generating 25 – 30% of total group revenue via its online channel by

With outstanding innovation, total quality and direct customer relations
being top of its strategy, Hilti deploys the BroadVision Commerce Agility
Suite(TM) solution as a key enabler for value-based differentiation to its
online customers. Hilti recognizes the need to increase customer loyalty and
bond with existing customers as well as develop new prospects – a trend
identified in a recent report from the Aberdeen Group. To achieve this,
Hilti needed to exceed the expectations of highly personalized online
shopping experiences and reduce churn through increased online competition.
Hilti launched its Hilti Online Renovation Project in order to implement an
even more advanced Hilti Online platform that would maximize customer
engagement and create lasting experiences.

With its strong commitment to its customers, Hilti wanted to make major
innovative changes to Hilti Online based on feedback gained from more than
20,000 customers worldwide. Its goal was to deliver an outstanding online
shopping experience that was modern, fast and easy to use. Using
BroadVision’s sophisticated software, Hilti has re-architected its
multi-language Hilti Online solution, improving online performance and
increasing customer personalization, all while reducing associated costs.
BroadVision’s easy to manage and low-maintenance online solution provides
Hilti’s customers with a uniquely personalized online shopping experience,
while enabling Hilti to deploy additional websites quickly in new markets.

“The BroadVision team’s commitment to the Hilti Online Renovation Project,
and their partnership with our IT organization and my business team, were
essential to the success of our migration to BroadVision’s Commerce Agility
Suite 8.1,” stated Bettina Boison, Senior Vice President of Global
E-Business at Hilti. “This new Hilti Online greatly increases our
competitive advantage. Since we started launching it in October 2009, we
already see higher customer satisfaction that is leading to more online
sales than ever before. So far, we’ve converted our corporate website
( and three of our key market organizations – Switzerland,
Canada, and the US – to the new Hilti Online. We will continue this rollout
in 2010 until all current 55 global websites have been converted.”

“We are proud to count Hilti among our longstanding and loyal customers,”
said Pehong Chen, President and CEO of BroadVision. “As a pioneer in
high-performance, customer-centric and easy-to-implement e-business
solutions, BroadVision continues to innovate, providing its customers with
cutting-edge websites to help them evolve their business in the face of both
stiff competition as well as increasingly demanding customers.”

About Hilti

Hilti supplies the worldwide construction industry with technologically
leading products, systems and services that provide construction
professionals with innovative solutions and superior added value. The Group
employs some 20,000 people in over 120 countries who passionately create
enthusiastic customers and build a better future. Hilti generated annual
sales of CHF 4.7 billion in 2008. Hilti’s corporate culture is based on
integrity, teamwork, commitment and the courage to embrace change. The
headquarters of the Hilti Group is located in Schaan, Principality of

For more information about Hilti, please visit

About BroadVision

Driving innovation since 1993, BroadVision (Nasdaq:BVSN) is an innovative
provider of online commerce and business social networking solutions for
organizations seeking to grow profitably by improving online business
processes through invited participation and social interaction. Our
solutions enables mission-critical e-business or next-generation
organizations via business social network for global enterprises including
Baker Hughes, BlueCross/BlueShield, Canon, ClubMed, EFG Bank, Epson America,
Fiat, GexPro, Hilti, Honeywell, Iberia Airlines, Indian Railways Catering
and Tourism Company, Lockheed Martin, Oreck Corporation, PETCO, Siemens,
SINA, Sony, Thomas Cook
(India) Ltd, U.S. Navy, Verifone, Vodafone, Xerox and more.

For more information about BroadVision, Inc., call 650-331-1000, email to
[email protected] or visit

The BroadVision logo is available at

BroadVision is the registered trademark of BroadVision, Inc. in the United
States and other countries. Commerce Agility Suite is trademark of
BroadVision, Inc.

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