BrightInfos Automated Content Recommendation Engine Turns Anonymous Website
Visitors into Known Marketing Leads
Launch of Effortless Solution for B2B organizations looking to Maximize
Online Marketing Investments
TEL AVIV September 16, 2013 BrightInfo today introduced a powerful
business-to-business (B2B) web content recommendation engine that turns
anonymous visitors into known marketing leads, with virtually no manual
effort. Leveraging existing online marketing materials, the engine
dynamically delivers relevant content to website visitors at the right time,
based on their preferences and behaviors. With an optimized solution for
corporate websites, blogs and landing pages the content recommendations are
made at all key entry points into the site.
BrightInfo automatically and continually discovers website content, while
understanding behavioral patterns and preferences of each anonymous visitor,
in real-time. The BrightInfo engine then dynamically displays discovered
marketing materials matching each visitor preferences via a non-intrusive,
customizable recommendation sidebar. Automating the content match-making and
using dynamic visitor profiling, enables a websites existing content to
immediately become more engaging, provides visitors with content they
actually care about, and as a result, increases consumption rates. While in
beta, the patent-pending recommendation engine helped marketers increase
leads by an average of 39% while also dramatically reducing cost per lead.
With no change to our website, BrightInfos solution increased our leads,
said Sharon Vardi, CMO at Securonix. We saw immediate improvements in the
number of visitor page views of our key marketing content leading to better
engagements and overall results.
Unlike other solutions for increasing online conversion, marketers can
implement BrightInfos solution in minutes without the need for any manual
adjustment, changes to website design or manpower to integrate and manage.
The solution is low-touch and easy to implement, but the analysis is
sophisticated and enables a deeper insight into the data that engages online
visitors. The product is available as a freemium offering to small
businesses and at an overall low-cost for sites with more traffic.
There is an inherent conflict in B2B marketing today companies delivering
more content while battling the shortened attention span of website
visitors, said Boaz Grinvald, CEO of BrightInfo. No matter how much
traffic is driven to a site, the consequence of the conflict is low content
engagement and high bounce rates. BrightInfo solves this by matching the
right content to the right visitor, dynamically an automatically.
SMBs are spending more time and money creating digital content, and
maximizing the value of this content is critical, said Laurie McCabe,
partner at SMB Group. BrightInfo gives SMBs an easy, affordable way to
increase consumption of their digital content and turn more of their website
visitors into leads.
Other key features of the BrightInfo engine include:
Landing page-optimized solution for bounce reduction
Powerful analytics to discover which content is most valuable to your
visitors
Private testing so only individuals you approve can see the recommendation
engine
A/B testing immediately measures and confirms the value of BrightInfos
engine
BrightInfo customers have already seen increases as high as 182% more
content engagement, and over 83% more leads, all at approximately a 43%
reduction of overall cost per lead compared with the same content without
the engine engaged.
Visit BrightInfo to sign up for the free trial today.
About BrightInfo
BrightInfo offers a powerful web content recommendation engine that turns
anonymous visitors into known marketing leads, with virtually no manual
effort. Leveraging existing online marketing materials, the engine
dynamically delivers relevant content to each individual at the right time,
based on the preferences and behaviors of individual website visitors.
BrightInfos recommendation engine has been proven to help marketers
increase leads by an average of 39% while also reducing the acquisition cost
per lead. With an optimized solution for corporate websites, blogs and
landing pages the recommendations are made at all key entry points into the
site. Founded in 2012 by serial entrepreneurs, BrightInfo has created a
patent-pending algorithm that automatically enhances website navigation and
content consumption. After adding only one JavaScript tag to a website, the
BrightInfo engine immediately guides visitors to content relevant to their
needs, which in turn helps increase conversion rates. For more information
on the company, go to www.brightinfo.com.
