Brightidea Releases Idea Management Apps for iPhone and Android Platforms


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First ever mobile apps support corporate innovation on the go.

SAN FRANCISCO, Calif. – February 16, 2010 – Brightidea
, the leader in on-demand innovation
management, today announced the release of Brightidea MobileTM. Designed
exclusively for Apple’s iPhone and iPad, as well as the Google Android
platform, the native App extends the power of the Brightidea platform to
mobile users. Brightidea Mobile offers an enhanced user-experience while
providing unparalleled access to corporate innovation communities around the

Developed by Brightidea Labs, Brightidea MobileTM is modeled after the
company’s class-leading suite of innovation management products. The app
supports public or private communities and is designed to support the
rigorous security requirements and access controls required by large
enterprises that host many online brainstorms simultaneously.

“The best ideas often arise when we least expect it: at a meeting with a
big client, while waiting for a flight, or when standing in line at the
grocery store,” said Matt Greeley CEO of Brightidea. “With the release of
Brightidea MobileTM, we renew our commitment to our clients, to provide the
most powerful tools available for augmenting and tracking the innovation

Users of Apple’s iPhone and iPad can quickly traverse between multiple
WebStorms through the familiar iPhone interface and simple navigation menu
with built-in access to all accounts, campaigns, ideas, and comments. With
Brightidea Mobile, users can view, post, comment, vote, and share ideas as
well as use Brightidea’s corporate micro-blogging feature that allows users
to post and follow activity within their innovation community.

One of Brightidea’s first clients to roll-out the mobile app is The Nielsen
Company. “We are very excited about Brightidea Mobile since ideas come
anytime, anywhere,” said Ann Marie Dumais, SVP, New Product Introductions
Leader at Nielsen. “Now we can submit, comment, and vote on ideas right
from our mobile devices and even outside the office and after work hours.
We believe the viral aspects these apps will greatly increase participation
in our innovation program.”

Brightidea Mobile TM can be downloaded directly from the iTunes store. To
download visit the iTunes store and search ‘Brightidea Mobile’ or contact a
Brightidea Representative .
Additional fees apply.

About Brightidea

Brightidea is the market leader in On-Demand Innovation Management. Over 300
businesses around the world use its Software-as-a-Service suite to transform
their employee, partner and customer ideas into a reality. The Brightidea
platform is a flexible, scalable, and standards-based system that provides
end-to-end tracking of the innovation process from concept through to
realization. The company’s software has been successfully deployed at:
Adobe, Bosch, Cisco, Harley-Davidson, Experian, Emerson, British Telecom,
Bristol-Myers Squibb, Honeywell, among others. Founded in 1999, Brightidea
is closely held and headquartered in San Francisco, CA. For more
information, please visit

Copyright (c) 2010 Brightidea, Inc. All rights reserved. Brightidea and the
“Power of Innovation” logo are registered trademarks of Brightidea, Inc.,
and Brightidea owns other registered and unregistered trademarks. Other
names used herein may be trademarks of their respective owners.

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