Brightidea Partners with Crowdcast to Bring Best-In-Class Prediction Market Solutions to Enterprise Innovation Management

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New joint service offers complete, collaborative, innovation platforms that incorporate game mechanics help companies identify and execute their next big idea…

SAN FRANCISCO, CA, April 6th, 2010 – Brightidea, the leader in on-demand innovation management
solutions, today announced its partnership with Crowdcast, the leading provider of collective
intelligence and prediction market solutions. This partnership will increase
the competitive advantage of Brightidea’s customers by providing better
decision-making tools that leverage Brightidea’s expertise in idea
management with Crowdcast best-in-class prediction market solutions, which
combine to form the most comprehensive, powerful set of innovation
management tools available.

Matthew Greeley, CEO of Brightidea stated, “Our partnership with
Crowdcast combines the top solutions in two areas of business management,
innovation and prediction markets. We are constantly looking to partner with
the best in order to add value to our existing suite of products, and allow
our customers to better manage knowledge and make superior business
decisions.”

Crowdcast is a crowd forecasting solution that enables companies to
understand the true state of their businesses by tapping the wisdom of their
employees and partners. For the participants, it’s like a game, where they
are rewarded for accurately forecasting key events and metrics. For
executives, Crowdcast presents a rich source of unbiased insight about what
is most likely to happen.

“Brightidea and Crowdcast are complimentary solutions that will help
companies move seamlessly straight from ideation to execution,” said Mat
Fogarty, CEO of Crowdcast. “We can now help companies collect and prioritize
innovative concepts and provide the forecasting metrics that help them
execute concrete ideas.”

The partnership fully integrates Crowdcast with Brightidea’s full
suite of innovation solutions, arming management with quantifiable hard data
that gives predictions on important ranking metrics such as revenue
potential, market penetration, overall likelihood of success, on a single
idea or by groups of ideas and campaigns.

This announcement comes shortly after the launch of Crowdcast’s new
executive enterprise-level dashboard that allows a company to track
predictions and compare them against official corporate targets. To learn
more about how Brightidea integrates with Crowdcast, please contact a
Brightidea Representative.

About Brightidea
Brightidea is the market leader in On-Demand Innovation Management.
Over 300 businesses around the world use its Software-as-a-Service suite to
transform their employee, partner and customer ideas into a reality. The
Brightidea platform is a flexible, scalable, and standards-based system that
provides end-to-end tracking of the innovation process from concept through
to realization. The company’s software has been successfully deployed at:
Adobe, Bosch, Cisco, Harley-Davidson, Experian, Emerson, British Telecom,
Bristol-Myers Squibb, Honeywell, among others. Founded in 1999, Brightidea
is closely held and headquartered in San Francisco, CA. For more
information, please visit www.brightidea.com.

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