Breakthrough Innovations Come from Changing the Standard


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Bibikehelmetke helmets are ugly and compliance is difficult because of that, at least. Most people don’t think they’ll need one, until they do, which is too late. Attempts to make them “cool” have created streamlined, aerodynamic designs and wild color schemes. And in the end it’s still an ugly helmet that gives you “hat head.”

To create breakthrough innovations, you have to step back and consider the problem you are trying to solve, and not simply how to improve the approach taken by others.

Consider what these women did with the bike helmet.


Republished with author's permission from original post.

Mitchell Goozé
Mitchell Goozé is the president and founder of Customer Manufacturing Group. His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. A seasoned general manager, he has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business . . . the customer.


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