BrandMaker Again Named Leader in the Gartner Magic Quadrant for Marketing Resource Management


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New report published by the world’s leading information technology research and advisory company

(PresseBox) – Karlsruhe, February 6th, 2014 +++ BrandMaker, Europe’s leading provider of Marketing Resource Management (MRM) systems, has been named by Gartner, Inc. as a Leader in its Magic Quadrant for Marketing Resource Management for the third time in succession. The report by Gartner, the global information technology research and advisory company, states that Leaders “deliver breadth and depth of integrated MRM functionality on large, enterprisewide and global implementations that extend MRM across the marketing organization”. Many customers use the Gartner Magic Quadrant as a key tool when selecting MRM systems.

“We believe our status of Leader in Gartner’s Magic Quadrant for Marketing Resource Management for the third time in succession is a further major acknowledgement of our work and reaffirms our consistent pursuit of our international growth strategy”, comments BrandMaker CEO Mirko Holzer. BrandMaker has shown steady growth for many years, regularly outperforming the already highly dynamic marketing technologies market.

Quadrant Leaders are distinguished by their “Completeness of Vision”, reflecting the vendor’s innovation and view of how the market will develop, and “Ability to Execute” – summarizing factors including product/service, overall viability, operations, and customer experience. “BrandMaker is the only vendor in the Leaders Quadrant to be an owner-operated company focusing exclusively on Marketing Resource Management,” explains Holzer. “We are excited about playing a key role in developing the MRM systems market with our modular solutions, and look forward to maintaining a Leadership status in an increasingly mature market.”

About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About BrandMaker
BrandMaker is the leading provider of Marketing Resource Management (MRM) systems in Europe. Established in 1999, the company develops and markets sophisticated software solutions for the marketing communication of medium-sized and larger organizations. Leading analysts position BrandMaker as a “Leader” in the MRM sector and count the company among the world’s fastest-growing providers. BrandMaker’s Marketing Efficiency Cloud is an extensive solution suite and can be operated either in a private cloud or as an internally-hosted client-server installation. Among other things, it includes modules for brand management, marketing planning, and campaign control; digital asset management, the automation of advertising material production and advertising logistics; as well as for advertising performance evaluation and local area marketing.

Well-known companies that use BrandMaker solutions in their communications and marketing departments include, among others: ABN Amro, Audi, Bayer, BayWa, Commerzbank, DB Schenker, DekaBank, Ernst & Young, EnBW, GLS, SaraLee, UBS, and ZF. BrandMaker is headquartered in Karlsruhe, Germany and employs ~185 people. This is extended by a global partner network supporting branch offices in various European countries, and BrandMaker Inc., which is headquartered in Atlanta, Georgia.

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