Brainshark Unveils HTML5-Based Mobile Player, Bringing Interactivity to Mobile Video Presentations


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iOS and Android Users Can Now Click to Navigate Brainshark Content Quickly
and Easily, Answer Quiz Questions and Polls, and Share Content Instantly –
Without the Need to Download an App

WALTHAM, Mass. — December 18, 2012 — Brainshark, Inc., the leader in online
and mobile video presentations, today unveiled the Brainshark Mobile Player.
This new, HTML5-based player gives iOS and Android users a more interactive
experience when they view Brainshark video presentations on their
smartphones and tablets. The player also enables organizations to increase
their level of engagement with mobile users – who can access, view and share
high-impact content anytime, quickly and easily.

Companies across the world use Brainshark to improve the ease and
effectiveness of their communications – with a Brainshark presentation
viewed every two seconds worldwide. These presentations combine PowerPoint
slides, voice narration, video clips, interactive questions and more, into a
video that can be shared as a link for on-demand consumption. As more
organizations need to deliver timely, easily accessible content to
in-the-field and on-the-go audiences, the Brainshark Mobile Player provides
a superior and intuitive viewing experience. Now – with no app or software
downloads necessary – viewers who access a Brainshark presentation from an
iPhone, iPad or Android device can expect the same powerful functionality
they would experience on their desktop or laptop computers, including the
ability to:

• View and respond to poll, survey and exam questions. This provides an
interactive experience that is ideal for mobile learning (mLearning).
• Click to navigate to any point in a presentation.
• Open and view attachments associated with a presentation.
• Share presentations instantly via email and social media.
• Resume presentation views. The player remembers where viewers left off, so
they have the option of starting from that point next time.
• Use single sign-on (SSO) to access secure Brainshark content (if their
organizations employ SSO technology).

Corporate Benefits
In addition, with the Brainshark Mobile Player, organizations can take
advantage of:
• Comprehensive mLearning support. Brainshark makes it easy to implement and
support mLearning programs, and score and track learners. The Brainshark
Mobile Player is SCORM-compliant, enabling content to be deployed through
any mobile-enabled learning management system (LMS) that uses this common
standard. In addition, learners can view and participate in Brainshark Rapid
Learning courses using the Brainshark Mobile Player.
• Enhanced video marketing. Marketers can better engage their mobile
audiences with easily accessible and interactive online videos. Brainshark’s
tracking capabilities can pinpoint when a mobile viewer’s interest is hot.
• Mobile portal access. All Brainshark enterprise customers can access
content through a portal that is both desktop- and mobile-enabled. Mobile
users will see an interface that is optimized for smartphones and tablets –
making it easy to search, filter, sort, rate and comment on presentations
from virtually any mobile device.
• Advanced reporting capabilities. Brainshark’s analytics provide in-depth
information about all presentation views – with the Brainshark Mobile Player
helping collect important information about mobile activity. Users can see
how long viewers spent watching their presentations, when content was
accessed, which slides were viewed (and in what order), what type of device
was used to access content and how any survey/test questions were answered.

“As smartphones and tablets skyrocket in use, it’s not only important for
companies to deliver content to mobile users – but also to deliver it in a
high-impact and intuitive format,” said Brainshark CEO Joe Gustafson. “The
Brainshark Mobile Player empowers organizations to improve the reach, impact
and effectiveness of their mobile communications. They can use Brainshark to
create interactive video content, and know it will be easily accessible and
engaging to viewers on their desktop and mobile devices.”

To view a presentation about the Brainshark Mobile Player, please see More information
is also available at…

About Brainshark, Inc.
Brainshark provides the leading cloud-based solution for creating, sharing
and tracking online and mobile video presentations. With Brainshark,
businesspeople can easily transform static content such as PowerPoint®
documents into voice-enriched video presentations that can be accessed
anytime, on-demand. Customers can also obtain extensive viewing details,
enabling them to measure the effectiveness of their content and follow up
accordingly. Brainshark is also the company behind SlideShark™, the
award-winning app for viewing and sharing PowerPoints on the iPad, iPhone
and iPod touch. Thousands of companies – including a third of the Fortune
100 – rely on Brainshark to increase the impact and reduce the cost of their
sales, marketing, training and HR communications. For more information,
visit and


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