Brainshark Unveils Brainshark Sales Accelerator for Smarter, Measurable Sales Conversations and More Closed Deals


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Sales Enablement Platform Gives Reps Instant Access to Engaging Content in the Context of Their Sales Workflow and Provides Insights for Managers to Coach More Effectively

SAN FRANCISCO – Dreamforce 2014 — October 13, 2014 — Brainshark, Inc., delivering content-driven sales enablement solutions that close more deals, today announced the launch of the Brainshark Sales Accelerator. This comprehensive sales enablement platform provides high-impact, centrally accessible solutions for sales onboarding and continuous training, prospecting, coaching and engagement – helping sales reps have better conversations with customers and prospects to win more deals in less time. The platform also helps managers better understand what their best reps are doing, so managers can coach more effectively and know how prepared their teams are to sell.

The Brainshark Sales Accelerator is tightly integrated with Salesforce, empowering Salesforce users to maximize productivity and results. Brainshark will be demonstrating the new offering at Dreamforce 2014 in booth N1026.

Faced with time and resource constraints, today’s sales reps are also saddled with content that’s irrelevant, out-of-date and hard to find. In fact, analyst firm IDC reports that 75% of marketing materials aren’t used by sales, while a Brainshark survey of 400 sales professionals shows that reps struggle with content that’s off-base (28%), obsolete (41%) and of questionable version control (39%). These challenges are so critical that 1 in 3 reps say they can’t find the content they need to close more deals.

The Sales Accelerator enables companies to solve these problems, making it easy to create timely, measurable, video-based content that is proven to increase interest and retention. Sales reps can access these materials instantly and intuitively, in the context of their sales activities. Embedded within the Salesforce environment, the Sales Accelerator empowers reps to learn, sell and track their results in an uninterrupted workflow.

“Our most recent research indicates that business-to-business companies are confident in their ability to grow – and many are aggressively hiring sales personnel to achieve that growth. Onboarding these new reps has become mission critical – accelerating both ‘time to productivity’ and ‘time to competency,’” said Jim Ninivaggi, service director for sales enablement strategies at analyst firm SiriusDecisions. “Providing less-tenured reps with a solution that enables them to find the right information, content and tools is key to accelerating their productivity.”

The Brainshark Sales Accelerator: Key Features
The Sales Accelerator helps companies improve four key elements to sales effectiveness: onboarding, just-in-time learning, coaching and engagement. By effectively training salespeople, enabling managers to coach throughout the sales cycle and providing high-impact content to keep customers engaged, sales teams are prepared to properly deliver value to each prospect. Features include:

• Ability to rapidly create high-impact video content – For onboarding, just-in-time learning, prospecting and more. Content is mobile-ready, available in Salesforce1 and mobile browsers, and automatically optimized for the device accessing it.
• Content delivered to reps in context – Based on their sales activities and accessible via opportunity, contact, lead and account records in Salesforce. Content can also be filtered and accessed by type of prospect/target (based on job title, industry, etc.), sales cycle stage and more.
• Easy access and search – With prominent shortcuts to favorited, frequently used and self-authored content.
• One-click content sharing – To prospects and customers directly from opportunity, contact, lead and account records in Salesforce.
• Detailed analytics and dashboards – Enabling reps to see, right within Salesforce, how their content is doing and prioritize follow-up. Managers can identify which reps and which pieces of content are most successful. They can also see how often specific content affects sales cycles and deals closed to improve coaching and content utilization, and promote best practices.
• Enhanced version control – By automatically replacing obsolete content, wherever it exists, with the newest version so reps are always up-to-date.

“The Brainshark Sales Accelerator gives reps everything they need to effectively prepare for conversations, engage prospects live and follow up afterward,” said Brainshark CEO Joe Gustafson. “In sum, reps get the right content at the right time. In addition, the tight integration with Brainshark and Salesforce gives managers immediate, better and centrally accessible insights for improved coaching – so they can turn ‘B’ and ‘C’ players into ‘A’ ones and help win more deals.”

The Brainshark Sales Accelerator extends Brainshark’s leadership in sales enablement – with more than 75% of the company’s revenues derived from the use of its products and services to support organizations’ sales and marketing effectiveness. One Brainshark presentation is viewed every second worldwide, with customers reporting results including: sales cycles reduced by 2/3, rep onboarding time cut in half, rep productivity improved by 20%, audience engagement increased by 5 times, and more.

Dreamforce Demo
Brainshark will be at’s Dreamforce 2014, Oct. 13-16, in San Francisco (booth N1026 in the Moscone Center North Hall), with executives available to demonstrate the Brainshark Sales Accelerator. The Sales Accelerator is available on the Salesforce AppExchange at

Additional information and demos
For more information about the Brainshark Sales Accelerator, please visit the launch event page, which will feature an online demonstration, a message from Brainshark President Greg Flynn and other videos beginning Oct. 14, at 1 p.m. ET. Additional information about the Brainshark Sales Accelerator is available at

About Brainshark, Inc.
Brainshark sales enablement solutions accelerate revenue through faster training, increased demand and more successful sales conversations. Brainshark simplifies the creation and delivery of content to ensure that key audiences – regardless of location – are always up-to-date with on-demand access to video communications on any computer or mobile device. Sales enablement functionality, including tight integration with, enables reps to win more deals through better training, improved demand generation and live presentation delivery. Detailed analytics help identify the best opportunities and highest-value content, while providing insights that improve managers’ coaching efforts. Thousands of companies – including half of the Fortune 100 – and millions of individuals rely on Brainshark to increase the impact and reduce the cost of their sales, marketing, and training communications. Learn more at

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