Brainshark and Profitable Channels Launch Online Assessment Tool – Helping Companies Evaluate Their Sales Content Effectiveness


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Assessment and Related Research Report Enable Sales and Marketing
Professionals to Identify Opportunities to Improve Content Assets and Drive
Better Sales Performance

WALTHAM, Mass. — December 4, 2013 — Brainshark, Inc., the leader in
cloud-based business presentations, today announced the availability of an
online assessment tool to help companies evaluate their sales content
effectiveness. The purpose of the assessment – made available for free by
both Brainshark and Profitable Channels, a provider of sales enablement
consulting – is to help sales and marketing professionals understand how
well their content is driving sales performance and to identify steps to
maximize the return on their content investments.

A recent survey from Brainshark shows that sales teams today contend with a
variety of content-related challenges. Forty-one percent of reps say they
have out-of-date materials, 28% receive content that’s irrelevant to
prospects, and 1 in 3 (33%) cite frequent difficulties locating the assets
they need. In addition, despite 71% of reps receiving materials from
marketing, reps end up creating from scratch more than half of the content
they use – eating into productivity and causing inconsistent messages across
their organizations. These results underscore the importance of identifying
where issues lie, so companies can take steps to improve processes,
collaboration and alignment.

Available at, the new online assessment helps
companies pinpoint opportunities for increased efficiencies, and make sales
content more targeted, accessible, useful and actionable. The assessment is
easy to take and benefit from, and works as follows:

• Participants answer a 17-question, multiple-choice survey about their
company’s sales content and related processes – aimed at uncovering
strengths and weaknesses related to content organization, development,
availability, types and more.
• Upon completion, they immediately get access to a free, customized action
plan with recommendations on the top practical steps for improving the
usefulness, effectiveness and ROI of their content.
• Each recommendation is accompanied by a “learn more” link, which includes
additional information and resources to help participants take action.

“More and more, content is a strategic part of sales and marketing teams’
efforts, as they increasingly communicate across online, social and mobile
channels,” said Stephen Diorio, founder of Profitable Channels. “The quality
of sales content directly impacts sales effectiveness, the cost to sell and
the overall customer experience. With this assessment tool, salespeople and
marketers can learn how well their content is currently supporting the sales
process, and identify and implement steps for improvement.”

In addition to the assessment, Brainshark has also made available Diorio’s
groundbreaking research report, “Effective Sales Content: The Key to Sales
Success” ( and a content
effectiveness scorecard
( to help organizations
evaluate how well their content supports sales and marketing processes and
goals. The free report provides practical ways to sell more effectively by
reorganizing content, reengineering the content supply chain, and
systemizing the way content is created, delivered and tracked – while
including real-world examples. The scorecard – also free – tracks 12 content
effectiveness criteria, which help gauge the usefulness of existing assets,
the ease of creating new sales content and how well content is delivered.

“There are a number of opportunities for potentially improving content
effectiveness – whether it’s making materials more accessible, actionable,
trackable or mobile-ready,” said Brainshark CMO Andy Zimmerman. “Using our
assessment tool and action plan, sales managers and marketers are given the
steps – tailored to their own specific organizational needs – to improve the
quality of their content and their return on content investments. This
information, combined with the content effectiveness report and scorecard,
can help executives develop a game plan to garner more qualified leads,
boost pipelines and increase revenues.”

About Profitable Channels
Profitable Channels designs and delivers sales enablement solutions and
programs that help engage customers, energize salespeople and improve the
sales process. Profitable Channels also helps executives who own, manage and
support selling channels measurably grow sales by solving some of their
biggest growth problems. Current clients include CBS, DuPont, PNC, SunTrust,
U.S. Bank, UPS, Wells Fargo and many others. For more information, visit

About Brainshark, Inc.
Brainshark enables companies to improve productivity with cloud-based
business presentation solutions for sales, marketing and training. With
Brainshark’s easy-to-use solutions, customers transform static documents
such as PowerPoints into dynamic, mobile-ready content that can be accessed
quickly and viewed as on-demand video presentations or presented live –
anytime, anywhere. They can also measure the effectiveness of their
communications in ways never thought possible and use these insights to take
action. Thousands of companies – including half of the Fortune 100 – and
millions of individuals rely on Brainshark to increase the impact and reduce
the cost of their business communications. Learn more at


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