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BOSTON, MA and PARIS, France – March 4, 2011– Orchestra Networks, a leading multidomain Master Data Management (MDM) solution provider, announced today that the company’s EBX product has been selected by Bolloré Africa Logistics.

Bolloré Africa Logistics, a leading African logistics provider and subsidiary of Bolloré Group requires enterprise-wide master data management to manage their business. They launched an MDM initiative three years ago with the goal of improving master data governance at both global and local levels on the African continent.

“Our Logistics business is reliant on the quality of our master data, which defines key data such as deliveries, shipping, locations and routes. All of our users and enterprise applications, both central and local, consume and produce this master data,” commented Thomas Darbois, Chief Information Officer of Bolloré Africa Logistics.

The first phase of the company’s MDM project was focused on deploying an ETL solution based on the Talend Data Integration tool. However; the second phase of the project, which consisted of implementing the Talend MDM solution, did not meet the company’s requirements and was suspended. At this point, Bolloré Africa Logistics made the decision to engage Orchestra Networks, a vendor that specializes in MDM.

“A Master Data Management project requires a highly flexible technology solution, capable of adapting to business users and the enterprise organization. Selecting an MDM solution is very different than selecting a technical data integration product,” continued Darbois. “Today’s ETL vendors also sell MDM solutions but we recommend that companies carefully look at best-of-breed offerings such as Orchestra Networks, which was designed to address real data governance issues. In addition, our MDM selection doesn’t impact our ETL infrastructure, which can be easily integrated with EBX.”

By taking advantage of their integration infrastructure, Bolloré Africa Logistics will now be able to deploy its Master Data Management solution. The first African countries connected to the centralized MDM system are planned for deployment during 2011.

“In addition to Orchestra Networks EBX solution’s advanced data governance capabilities and ease of use, we have been able to quickly test the D3 feature which offers MDM deployment in a distributed architecture. This feature is key to our company since we must ensure synchronization with our local African repositories, with variable network conditions,” adds Xavier Moquin, Master Data Lead at Bolloré Africa Logistics IT Department.

“We are honored that Bolloré Africa Logistics has selected Orchestra Networks’ EBX product. This clearly demonstrates that Orchestra Networks is a leading choice in Master Data Management,” commented Christophe Barriolade, CEO of Orchestra Networks.

About Bolloré Africa Logistics
Bolloré Africa Logistics is the leading integrated logistics network in Africa. Established for more than 50 years in 41 countries, and with 200 agencies, they are a key player in port activity, and a specialist in terrestrial transport as well as an expert in tailor-made logistics solutions.

About Orchestra Networks
Orchestra Networks, a pure-play, independent MDM software provider, was founded in 2000. With operations in North America and EMEA, Orchestra Networks has successfully addressed the MDM needs of their Global 1000 customers in multiple industries, including: Financial Services, Banking, Insurance, Manufacturing, Retail, Consumer Goods, Technology, Pharmaceuticals, Public Utilities and Global Logistics.

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