Expands IBM’s Initiatives to Help Organizations Gain Customer Insight And
Transform Marketing through Technology
ARMONK, N.Y., Oct 06, 2010 – IBM today announced the closing of its
acquisition of Unica Corporation.
Through Unica, IBM is acquiring enterprise and cloud-based marketing
software solutions that help businesses streamline and automate marketing
processes, and understand and predict customer preferences. Through both the
Unica and Coremetrics acquisitions, IBM will enable its clients to develop
more relevant and targeted communications while minimizing marketing
expenditures.
In today’s highly interconnected global business environment, customer
insight is a top priority for organizations in all industries. Among the
highest performing companies globally, 95 percent say that getting closer to
the customer is key to achieving their business goals, according to a recent
IBM study of 1,500 CEOs. In order to deliver on this priority, businesses
must gain a deeper understanding of customer behaviors and preferences,
which they can then use to create more effective and relevant marketing
communications and customer experiences.
Unica has helped more than 1,500 organizations around the world to better
analyze customer preferences and trends, predict customer buying needs and
execute and measure relevant cross-channel marketing campaigns. Among
Unica’s client roster are industry leaders such as Best Buy, eBay, ING,
InterContinental Hotels Group, Monster, and US Cellular.
“The market has been responding very favorably since IBM announced its
intent to acquire Unica in August,” said Yuchun Lee, CEO of Unica. “Over the
past year, Unica added nearly 450 customers, including many industry leaders
like Air France, Autodesk, Hilton Hotels, O2, Qualcomm, and United
Airlines.”
“IBM is committed to helping CMOs address the challenges facing marketing
organizations today,” said Craig Hayman, general manager, IBM Industry
Solutions Group. “Together, the Unica and Coremetrics acquisitions help
deliver the customer insight our clients demand, along with the measurable
results they are seeking across sales channels. We will support the Web
analytics investments Unica and Coremetrics customers have made by
delivering industry-leading Web analytics capabilities for line-of-business
users and analysts both on-premises and in cloud environments.”
Together with IBM’s WebSphere Commerce software, the company’s recent
acquisitions of Sterling Commerce, Coremetrics, and now Unica enhance its
ability to offer the technologies marketing organizations need to
streamline, automate, and optimize mission-critical business processes.
These processes include awareness and demand generation, sales process
automation, order processing and fulfillment.
With the closing of this acquisition, approximately 500 Unica employees join
IBM’s Software Solutions Group.
About Unica
Unica Corporation is the recognized leader in marketing software solutions.
Unica’s advanced set of enterprise marketing management and on-demand
marketing solutions empowers organizations and individuals to turn their
passion for marketing into valuable customer relationships and more
profitable, timely, and measurable business outcomes. These solutions
integrate and streamline all aspects of online and offline marketing.
Unica’s unique interactive marketing approach incorporates customer
analytics and Web analytics, centralized decisioning, cross-channel
execution, and integrated marketing operations. More than 1,500
organizations worldwide depend on Unica for their marketing management
solutions.
Unica is headquartered in Waltham, Massachusetts with offices around the
globe. For more information, visit www.unica.com.
About IBM
For more information visit
http://www.ibm.com/software/websphere/announcement100610.html
