blueKiwi Launches Free Version of Social Business Platform for External Online Communities


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New Fruitful Conversations Community Brings Together Marketers, Community
Managers and Social Media Thought Leaders Together to Share Best Practices

February 9, 2010 -SAN FRANCISCO, CA, blueKiwi, the global conversation
company, today announced the availability of a free version of the blueKiwi
Social Business Platform. Designed for marketers, community managers and
innovation teams, the new, free version delivers all of the social media
tools necessary to create vibrant online communities with external

Now companies can deliver communities for customers, partners and prospects
directly from their website. The easy-to-use interface makes it easier for
any community manager to engage with members and bring the most important
conversations inside the organization for analysis. With blueKiwi, companies
can leverage the conversations from their user groups, channel programs and
developer communities in order to increase brand recognition and drive

In addition, blueKiwi has also launched the Fruitful Conversations
Community. Accessed through the blueKiwi website or within the product,
this online community is open to any blueKiwi customer, whether they’re
using the free, premium or enterprise versions. In this community, clients
and prospects can discuss critical success factors for community management,
how to engage members, and measuring and leveraging conversations from the

Key Features:

Internal and External Groups: blueKiwi’s free version includes one external
community, to which users can invite unlimited external members, along with
10 internal community managers and unlimited internal groups.

Web 2.0 Features: Microblogging, polling, content sharing, bookmarking,
ideation and events, all in a single community platform.

Simplified User Interface: Easy-to-use dashboard enables quick management of
multiple communities.

Remote Sign-on: Embed blueKiwi communities directly into the website.

Whether organizations use two communities or one, members can easily access
their communities directly from a company website.

Profile Sync: Leverage Facebook Connect, Twitter and LinkedIn profiles to
update your community profile and automatically update.

Fruitful Conversations: A complete online community dedicated to discussing
best practices for online community management.


“Too many products cater to internal people. This is useless. The real power
of enterprise 2.0 is bridging between external audiences and internal
groups. If you don’t complete the loop from external to internal, you lose
the value and can’t take the social advantage,” said Carlos Diaz, CEO of
blueKiwi Software.

“In today’s business environment, everyone is managing a community of some
sort, and their greatest challenge is finding new and innovative ways to
engage those communities,” said Erica Lee, VP of marketing at blueKiwi
Software. “With the Fruitful Conversation Community, we are creating a space
for people with the same challenges to discuss and overcome some of the
hurdles of community management. And we’ll invite some of the community
gurus from around the globe to join us in these conversations as we all
learn to listen and then leverage the crowd.”


About blueKiwi

blueKiwi is the Global Conversation Company. Founded in 2006, our mission is
to teach companies to engage the collective voices of the Web in
conversation, in order to make better decisions about products, services,
and business strategies. Our flagship product, the blueKiwi Social Business
Platform, enables marketers and community managers to easily build, monitor
and manage external communities and bring the best conversations inside the
company and into an actionable process. Our customers and partners include
leading global brands Alcatel-Lucent, BNP Paribas, Cap Gemini, Dassault
Systemes, Nokia, Microsoft and Rainmaker. Join the conversation and turn
fruitful conversations into real business actions at

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