Blue Cross Blue Shield of Minnesota Enables Enterprise Content Management Improvement with Oracle Universal Content Management

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Provider of Healthcare Products and Services Succeeds with Web Content Management Initiative, Looks to Expand Enterprise Content Management Footprint

Redwood Shores, Calif. – June 23, 2008
• Blue Cross and Blue Shield of Minnesota, the largest health plan in Minnesota, improved the quality of its Web content and significantly reduced the time and resources required to maintain its public Web site, as well as its intranet, by deploying Oracle Universal Content Management.

• Using Oracle software, the organization has enabled line of business managers to update Web content without assistance from IT staff. As a result, Blue Cross and Blue Shield of Minnesota was able to more strategically allocate IT resources and reduce the time required for Web site updates from an average of three days to just 15 or 20 minutes.

• Because the process for making site updates has been simplified by Oracle Universal Content Management, the organization can better serve its constituents by consistently providing them with the most up-to-date information on its products and services.

• Blue Cross and Blue Shield of Minnesota’s Web Content Management system is now accessed by hundreds of employees, and the number of users is growing rapidly. By 2009, the organization expects to have more than 4,000 employees using the system.

• Building on the success of the first stage of its deployment, Blue Cross and Blue Shield of Minnesota plans to roll out additional components of Oracle Universal Content Management, including digital asset management and document management, while integrating several business applications into the system to create a true enterprise content management solution.

Supporting Quotes
• “With Oracle Universal Content Management, our Web content is now in the hands of the business people. They completely own it. We don’t have to have a Webmaster or anyone else from IT worrying about making sure content gets to the site,” said Tom Chaffee, Principal Operations Architect, Blue Cross and Blue Shield of Minnesota.

• “Long term, we need a content management system that provides a single content repository that can be integrated with a wide range of applications and content sources. Oracle Universal Content Management delivers the scalability and functionality we need along with the best tools for integration we have seen,” said Chaffee.

Supporting Resources

Demo
Multisite Web Content Management
http://tinyurl.com/54syxu

Analyst Reports
Independent Analyst Reports on Oracle Enterprise Content Management
http://www.oracle.com/corporate/analyst/reports/infrastructure/index.html#ocs

Podcasts
A Platform Approach to Managing Multiple Web Sites
http://tinyurl.com/3tt8kb

Related Press Releases
Oracle Expands Enterprise Content Management Portfolio with Launch of Oracle Universal Online Archive
http://tinyurl.com/4varq2

Oracle Strengthens Content Security, Enhances Content Management Platform
http://tinyurl.com/6mmd9o

Related Articles
InfoWorld 2008 Technology of the Year Awards
http://www.infoworld.com/archives/t.jsp?N=s&V=94327

Controlling the Content Evolution
http://www.oracle.com/technology/oramag/oracle/07-nov/o67content.html

Oracle Expert Blogs
Billy Cripe – Oracle Fusion ECM
http://blogs.oracle.com/fusionecm/

Related Resources
Download Oracle Software
http://www.oracle.com/technology/software/index.html

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