Bizo Introduces Real-Time Audience Data to Marketers Looking to Reach Business Professionals Online


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The BizAudience API allows B2B marketers to deliver more relevant content
for Web site visitors – the moment they arrive

SAN FRANCISCO – February 1, 2010 – Extending its success in helping
marketers better target business professionals online, Bizo (
), the world’s largest online B2B audience targeting
platform and advertising network, today announced the private beta launch of
the BizAudience API – the industry’s only tool for offering targeted Web
site and landing page messaging to business professionals in real-time. For
the first time ever, B2B marketers can now know exactly who is visiting
their sites – the moment they arrive. Visitors see more targeted messages
and marketers enjoy better ROI, combining to create a more positive online
experience for both site users and owners.

“Bizo was created to provide marketers with a more precise and effective way
to target business professionals. Through the powerful Bizographic Targeting
Platform, we are able to provide access to the largest targetable audience
of business people on the market today,” said Russell Glass, Bizo CEO. “The
BizAudience API is a natural extension of our flagship platform. With the
API, marketers can use our bizographic targeting to significantly improve
the conversion rates of their landing pages – delivering more personalized
Web experiences for their users.”

The first-of-its-kind BizAudience API gives marketers real-time access to
the business demographics, or bizographics, of their Web site visitors, so
they can offer only the most relevant ads and content on their landing
pages. The API makes it easy for any Web site owner to easily personalize
the experience for business visitors, and convert more visitors for a higher
ROI on all marketing activities. For example, a marketer can choose to serve
only finance-related content the moment it identifies a visitor as a CFO.

Bizo helps marketers better target business audiences online, while helping
publishers better monetize their audiences. Because Bizo can deliver more
targeted advertising based on the audience’s attributes and behaviors,
publishers earn more from their inventory than they would with traditional
ad networks. Several B2B industry publishing heavyweights, including
interCLICK – the first ad network to join Bizo’s Premier Data Reseller
Program – also rely on Bizo to target B2B audiences so they can efficiently
drive results.

“We have tested several data providers and have found Bizo’s dataset to be
far and away the best source on the market for real-time knowledge of
business professionals,” said Jason Lynn, interCLICK Chief Strategy Officer.
“We look forward to using the BizAudience API to access Bizo’s high-quality
targeting data and ultimately deliver the best ROI to our B2B advertisers.”

Marketers interested in testing the BizAudience API during the limited beta
period should e-mail [email protected].

About Bizo ( )

Bizo, Inc. is the world’s largest targeted B2B audience targeting platform
and advertising network, and currently reaches more than 45 million targeted
business people across thousands of sites on the web. Bizo has created a new
approach to online B2B marketing with precise ad targeting that’s based on a
prospect’s bizographics — industry, functional area, seniority, size of
company, education, gender, location and more. This unique understanding of
a person’s bizographics allows Bizo to anonymously deliver powerful ad
targeting based on these attributes and behaviors. Bizo is privately held
and based in San Francisco, CA.

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