Birst Partners With Zedi Inc. to Provide Oil and Gas Producers With Instant Access to Critical Safety and Production Information

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Birst Partners With Zedi Inc. to Provide Oil and Gas Producers With Instant
Access to Critical Safety and Production Information
Birst Delivers Out-of-the-Box Analytics to Dramatically Decrease
Decision-Making Time

SAN FRANCISCO, CA, Oct 11, 2011 (MARKETWIRE via COMTEX) — Birst, Inc., the
leading provider of software-as-a-service (SaaS) and cloud business
intelligence (BI) and analytics, today announced that Zedi Inc. CA:ZED
-3.57% will leverage its industry-leading technology to provide oil and gas
producers with instant access to critical safety and production information.
Zedi, which specializes in end-to-end management of oil and gas production
operations, will utilize Birst to deliver out-of-the box reporting and
analysis that will help customers make faster, more-informed decisions.

Zedi provides systems and services that help oil and gas producers better
manage people, assets, and information. The organization will embed Birst
technology within its software solution, combining proprietary data
generated by multiple applications into a single source. Customers will be
empowered to make better decisions with immediate access to key performance
indicators (KPIs) such as safety incidents by field, actual field production
compared to forecasted production, and field maintenance cost compared to
the average. Users will also be able to view information related to specific
districts or fields and drill-down for additional detail. Birst’s powerful
analytics will ultimately simplify data analysis and reporting to deliver to
Zedi and its customers high-impact business value.

“By partnering with Birst, we will be able to help our customers better
understand and gain more value from their existing information,” said Aaron
Howard, Product Manager, Zedi Inc. “Birst offers a value proposition that is
unmatched. It joins the easy-to-use, advanced functionality oil and gas
producers need to gain a competitive advantage, with the ongoing support and
fast-time-to-market we look for in a long-term partner.”

In its continued effort to evolve its systems and services, Zedi initially
considered developing its own BI solution, but quickly concluded that a
third-party SaaS solution would be more affordable, easier to implement and
maintain, and require fewer IT resources. After beta-testing and comparing
Birst with a number of solutions, Zedi determined that Birst could be
deployed far faster due to its innovative SaaS technology and the
exceptional level of support provided through Birst’s partner program.
“Whether embedded or not, Birst’s technology provides a flexible platform
that readily adapts to the needs of the user,” said Brad Peters, CEO of
Birst, Inc. “With the ability to satisfy any analytical requirement, from
relatively simplistic reporting to the most advanced analysis, Birst
effectively ‘future-proofs’ a solution, providing a low-cost, low-risk way
for our partners to meet the changing demands of their clients.”

About Zedi Zedi Inc. CA:ZED -3.57% provides integrated services,
applications, and technology to oil and gas producers to help efficiently
manage their production operations. Having established a leadership position
in our base market, we continue to grow globally by operating in 25
countries around the world. Our expertise helps producers increase revenue
while reducing operating costs and ensuring regulatory compliance.

About Birst Birst is the SaaS Business Intelligence leader. With its
comprehensive cloud BI suite and new SaaS-based BI appliance, Birst brings
the benefits of analytics and fact-based decision-making to a much broader
audience by making it affordable, fast, and easy to use. Birst is the winner
of the Red Herring Global 100, TDWI Best Practices, and Software Standard of
Excellence Web awards. Birst customers include Citrix, RBC, Securian, Key
Technology, and other leading organizations. For more information, visit
www.birst.com .

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