Big Data and Analytics plays an important role in Media


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1. Big Data and Analytics help even the smallest of businesses to compete with the huge organizations. Despite the overwhelming amount of data, a business owner could make sense of it all.

2. Big Data almost negates social media marketing as distinct from the other marketing efforts of a business. It allows the business to make a realistic comparison.

3. Big Data plays a vital role in the future of advertising. Advertisers could begin to build multi-platform campaigns across various screens and media to create higher levels of awareness and customer retention.

4. Big Data growth plays a highly influential role in the way that content is made and how original programming is put together. It makes media more effective than ever before.

5. Big Data delivers a deep knowledge of the key influencers in the television industry these days. Moreover, it allows service providers to pinpoint the challenges and opportunities on offer to them.

Nowadays, the amount of information available to crunch and parse in the service of analyzing just about anything is massive and growing per second. In the face of the sheer overwhelming data, a business owner or a social media marketer could feel powerless to make sense of it, let alone productive use of it. Nevertheless, just like any evolutionary leap a smart strategy could help even the smallest to compete with the big organizations through Big Data and Analytics.

When it comes to Big Data, probably the most important fundamental concept to understand is understanding its impact on social media marketing strategies and that social media is indeed a part of big data. Social Media is one of the most significant sources of Big Data. Social media is no longer just an option for a business, but a requisite component of success. Therefore, any analysis of social media marketing data, to become effective, should be seen in the bigger context of all brand engagement, market penetration and other ROI metrics.

Big Data nearly negates social media marketing as distinct from the rest of the marketing efforts of an organization. It enables it to make a comparison of apples to apples rather than apples to oranges, as it were. Moreover, it acknowledges that, in a way of thinking, all content these days is social content. The inseparability of social media and Big Data empowers new marketing techniques. For instance, the sheer scope and breadth of Big Data allows the creation of more productive approaches to analysis. Meaning, that marketers now could see with more clarity into the future to measure the likely effectiveness of a strategy, instead of exclusively relying on past performance.

Big Data would play an integral role in the future of advertising. Through measuring the way consumers select their content, advertisers could start creating multi-platform campaigns across numerous screens and media to build higher awareness levels and retention among the clientele. While no one could be sure as to the exact added benefit the data could offer advertisers, for those who want to increase innovation or be competitive in their business, it is crucial to access the data from the start to have an edge. This would foster the development of new approaches geared at predicting the behavior of customers, and could help limit the amount of time-consuming and expensive A/B testing a marketer will have to perform.

What is more exciting, perhaps is that the shift toward Big Data would also usher an era of customized algorithms, enabling individual organizations to analyze their marketing efforts in super-refined terms completely distinct, and in all likelihood not even relevant, to their competitors. The growth of Big Data plays a highly influential role in the method content is created and how original programing is put together. With the emergence of numerous online platforms, it provides service providers access to information in real-time, which range from the length of time content is consumed, to the time of day that it is being watched and from whom it’s being recommended. Furthermore, it delivers deep knowledge of the major influencers in the TV industry of today, allowing service providers to pinpoint the opportunities and challenges on offer to them.

Ritesh Mehta
Ritesh Mehta works as a senior Technical Account Manager in a software development company named TatvaSoft Australia based in Melbourne. He specializes in Agile Scrum methodology, Marketing Ops (MRM) application development, Android app development, SAAS & SOA application development, Offshore & Vendor team management. Also, he is knowledgeable and well-experienced in conducting business analysis, product development, team management and client relationship management.


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