Best of CRM: January 25th


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Every week, we recount some of the best buzz around CRM and data integration. We’ll review our favorite articles and share the most pressing findings or key takeaways from each.

Cloud research exposes gaps between CIOs and business leaders
By: Michael Krigsman (@mkrigsman)
Michael outlines the vast differences between CIOs and their business counterparts, illustrating the concepts with new survey data. The results are impressive, if not entirely surprising. The biggest takeaways include: the need for education on strategic cloud benefits. Many business people see only the lower cost of the cloud, but not the full breadth of benefits. Michael’s key message to CIOs is – be careful when assuming how much others in the organization understand the benefits of technology. 

SaaS, Mobile Put Focus on Application Integration
By: Loraine Lawson (@lorainelawson)
As always, Loraine is spot on in her analysis. This piece focuses on the predicted growth of application integration, due to the growing reliance on SaaS offerings and mobile. Lawson expects to see new challenges in data integration – integrating enterprise data with SaaS and sharing data to mobile devices. Rest assured, data integration providers have already had this on their radars.

B2B Marketers Need To Get Real About Social Media and Customer Engagement
By: Louis Columbus (@louiscolumbus)
This piece focuses on the changing B2B marketer – those who need to invest more in systems to better service customers, be those social media, mobile applications and even in CRM. While B2B typically shies away from social media, Columbus highlights some great case studies of companies who have been successful in the space.

Many CIOs moving beyond IT: Survey
By: Joe McKendrick (@joemckendrick)
McKendrick shares data from a Gartner survey of over 2,000 CIOs which shed light on their priorities in 2013. The top ten CIO technology priorities are: analytics and business intelligence; mobile technologies; cloud computing (SaaS, IaaS, PaaS); collaboration technology; legacy modernization; IT management; CRM; virtualization; security; and ERP applications.

The Top 20 CRM Blogs of 2012
By: Chris Bucholz (@CRMOutsiders)
We love a good wrap-up here at Scribe. Here is CRM Outsiders list of the twenty best CRM blogs, including favorites like Paul Greenberg, Denis Pombriant, Esteban Kolsky, Brian Vellmure and others. We urge you to give it a peek.

We hope you had a great week! We’ll see you again soon with a roundup of all the movers and shakers in CRM and data integration news. 

Peter Chase
Peter founded Scribe Software along with Jim Clarke in the beginning of 1996. As Executive Vice President, Business Development, Peter is responsible for establishing and growing partnerships with other leading technology companies in support of Scribe's overall market and product strategy. Prior to founding Scribe, Peter held senior positions in sales, product marketing, and finance at SNAP Software, an early pioneer in CRM software that was acquired by Dun and Bradstreet. He has published numerous articles and whitepapers and is a frequent speaker and panelist at industry events.


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