Best of CRM, Data Integration, Week of August 31st


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Every week, we’ll recount some of the best buzz around CRM and data integration. We’ll review our favorite articles and share the most pressing findings or key takeaways from each.

Guide to Influence(rs) Chapter 3 
By: Paul Greenberg (@pgreenbe), President of The 56 Group
Paul’s done it again, folks. In chapters one and two, Paul introduced the concept of influencer relations as it relates to the CRM space. In chapter three on Enterprise Irregulars, he dives in to tactical recommendations on how to get on an influencer’s radar, be relevant, and other nuances to building strong relationships.

Specifically Paul covers:
1. Reaching the Influencer
2. A week in the Influencer’s life (Spoiler: Influencers receive 20-50 requests per week! At the high end, that’s 2,500 requests a year).
3. A several step process in working with Influencers, maintaining their attention and being useful to them.

In this industry, the influencers are all (mostly) friendly and there’s a lot to be learned from Paul, the premier CRM thinker.

Deploying to a public cloud? Deal with data integration first 
By: David Linthicum, (@DavidLinthicum), CTO and founder of Blue Mountain Labs, InfoWorld blogger
David highlights some of the uglier elements that can go wrong when doing a public cloud deployment without proper data integration. David’s key takeaway is that with some thoughtful preparation, these headaches can be avoided.

On his InfoWorld Cloud Computing blog, David shares the 5 key elements to think through when planning data integration in advance of a public cloud deployment including understanding the amount of data that will be in a public cloud, the type and frequency of data being moved, the structure changes required for security, and the logging and auditing requirements needed. The article will surely provide a great jumping off point for discussions around public cloud deployments.

Forrester Seven Top Integration Trends for 2011 to 2012 
From Forrester, Sponsored by IBM
Forrester created a new report focused on the ever-important issue of data integration. The report includes interviews of industry experts and analysis on 7 key trends for this year.

Download the full white paper for all the insights.

Did you agree with the trends put forth in the Forrester report? Think Paul’s influencer posts is spot on? Tell us in the comments or on Twitter.

Peter Chase
Peter founded Scribe Software along with Jim Clarke in the beginning of 1996. As Executive Vice President, Business Development, Peter is responsible for establishing and growing partnerships with other leading technology companies in support of Scribe's overall market and product strategy. Prior to founding Scribe, Peter held senior positions in sales, product marketing, and finance at SNAP Software, an early pioneer in CRM software that was acquired by Dun and Bradstreet. He has published numerous articles and whitepapers and is a frequent speaker and panelist at industry events.


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