Best fortune cookie fortune. Ever.

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Often, it’s the little things that give you a chance to distinguish yourself. Own a restaurant, it’s likely your cooking is in the same range of quality as the other kids with whom you went to Johnson & Wales. But in the little touches, the things your competitors do in a generic manner because “that’s the way everybody does it”: That’s where opportunity often lies.

Our local Chinese/Vietnamese restaurant is excellent. They try hard in the areas that are hard: freshness of ingredients, promptness in service… And yet, what are the little–and, in fact, easy to achieve–touches that could set them apart?

Well, how about re-imagining their fortune cookies? If they want to be different, why serve the same tasteless hardtack in the same impossible-to-open-without-breakage plastic wrappers? How about chocolate fortune cookies, with branded fortunes inside, redeemable for a free appetizer on the next visit? Think what a memorable end to a visit that would be — it would be a way to thank you for your business, invite you to come back and remind you where to come back, all in a compact, delicious package.

Having said this, I still want to share what has to be the best fortune cookie fortune ever. Even though, contradicting my point, it was served to me inside a tasteless cookie, wrapped in an impossible-to-open-without-breakage plastic wrapper. Here’s wishing you the same “good enough” day that I am apparently destined to have.–Micah

fortune cookie fortune - it could be better, but its good enough

Republished with author's permission from original post.

Micah Solomon
Micah Solomon is a customer service consultant and trainer who works with companies to transform their level of customer service and customer experience. The author of five books, his expertise has been featured in Forbes, Fast Company, NBC and ABC television programming, and elsewhere. "Micah Solomon conveys an up-to-the minute and deeply practical take on customer service, business success, and the twin importance of people and technology." –Steve Wozniak, Apple co-founder.

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