Best Ways to Use Video Marketing


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With 5 billion people in the world that can send and receive SMS messages, marketers have started adding text messaging as an additional channel to drive awareness and conversions. SMS marketing and advertising is growing at a surprising rate, with 37.2 million people who accepted to receive SMS advertisements by 2016. This number is expected to grow to 48.7 million by 2020.

Use video marketing to engage your target audience

Video marketing is using videos to promote and market your products and services, while increasing engagement on your digital and social media channels. One of the best ways to make your messages more engaging is to use video in your SMS marketing. The types of videos you can create depend on what you are trying to achieve. Here are some types of videos you can promote:

  • Informative videos
  • Company overview videos
  • Product/service demonstration videos
  • Company culture videos
  • Customer testimonial videos
  • Branded mini documentary videos
  • Partner videos
  • Podcast video
  • Explainer videos
  • Event videos

Using video in your text message marketing campaigns not only caters to your customers’ preferences, but it also helps you connect with your audience on a deeper, more personal level. Simple, plain-text messages are limited to 160 characters and perhaps an emoji or two. But with video marketing, you’re sending your message across better. Because you are combining speech with facial expressions, physical gestures, and tone of voice—all of which can generate stronger emotions and motivation to act than a brief SMS can typically achieve.

Enrich your customer testimonials with videos

Transform your customer testimonials or case studies into a short video. Interview type videos are the best way to capture how satisfied your clients are with your products and services. Video testimonials sent via rich text messages can help you improve your sales pipeline, close more sales and grow your business.

This type of videos offer another level of rapport with your prospects. As a brand, you are adding more transparency and commitment when you are working closely with your customers so that both parties get the best awareness.

One great example that one of our customers use video for is Southend United. The sports industry has been affected by COVID-19 lockdowns and the financial impact was huge. Keeping fan engagement rates up was a struggle. But VoiceSage helped Southend United improve their fan engagement and cross-selling with SMS notifications and RMM. Our client included pay per view offers in their campaigns, engaging fans with articles and special video interviews with the managers and players.

Storytelling via rich messaging

Break the boredom of reading with active, dynamic rich content like videos. VoiceSage’s Rich Media Messaging campaigns are the enhanced version of a plain SMS message. In today’s fast paced environment, it’s important to develop communication channels with your customers in a way that is convenient for them and engaging.

Rich messaging is the next evolution of SMS. VoiceSage facilitates high quality customer interactions by giving you the power of rich messaging. Improve conversations and customer contact by adding video to your text messages.

Interactive content, like some SMS and MMS campaigns, generates more conversions compared to passive content stats. And how-to videos are a great way to explain specific features of your product or provide more information on use cases.

Increase sales with product demo videos

A 30 second explainer video can say more than a 1000 words blog post. People are busy. No one wants to read through endless pages to find the information they need.

With so many easy-to-use, high quality platforms for finding and watching videos, most customers are turning to rich media when they want to be entertained, learn new skills, research products, or know a company better.

So, make sure every opportunity you have, to include videos in all your communication channels. You can embed videos in email, websites, rich messaging campaigns, SMS, WhatsApp and more.

One of the tips that we recommend is to create eye catching video thumbnails to increase clicks and views, and also consider promoting videos in mobile marketing loyalty programs. These helps reduce customer churn which is one of the biggest problems many companies face.

Video marketing wrapped-up

The possibilities and opportunities for including videos into current marketing campaigns and customer experience initiatives have never been better. If you are interested in learning more about our solutions, book a demo now.

Cristina Ionita
Cristina Ionita is the Digital Marketing Manager at VoiceSage - a company that delivers proactive mobile messaging solutions. She writes insightful articles about how companies can increase customer experience and engagement through various methods. Her favourite topics are digital marketing, marketing strategies, user journeys and tips to increase conversions. She also loves to cook, read, travel and practice mindfulness.


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