Be kind whenever possible. It is always possible.


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Dalai_Lama_6tifBe kind whenever possible. It is always possible.
-Dalai Lama

I love this quote by the Dalai Lama. It gets to the heart of exceeding expectations. It’s always possible to find ways to do MORE. Why not seek out ways to be kind. Figure out how to demonstrate warmth and competence via a Purple Goldfish.

Enter The JFK Jitney

I’m traveling back from Canada last week. Connecting through JFK after a redeye flight from Vancouver. I was returning from a keynote at the BC Economic Summit. Flying with Delta, I needed to change terminals. Given construction, Delta has a shuttle bus that connects the B and C gates. Overall its not pleasant and its kind of a hassle. Conde Nast Traveler recently called out the Jitney in an article about the worst airports for international connections. Anyway, I trudge down the walkway with my bag to find the following set-up:

delta jitney jfk

Delta has a table where they are handing out free bottles of Dasani water. A nice little something extra for passengers in transit between terminals. A little thoughtful purple goldfish to acknowledge the hassle. If you can’t make it better, at least you can make it a little less painful. Kudos Delta.

Today’s Lagniappe (a little something extra thrown in for good measure) - Speaking of the Lama, how about the Dalai Lama as a golfer. Here’s a classic from Bill Murray talking about caddying for the Lama in Caddyshack. This is perhaps one of my favorite movie scenes of all-time. So I got that going for me… which is nice:

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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