Admittedly, consumers’ highest safety concerns are over what they put into or have done to their bodies. Nonetheless, data from a recent IBM survey reported in HBP’s “Daily Stat” rolled my eyes back some.
* More than 80% of American shoppers do not trust food companies “to produce food that is safe and healthy.”
* 83% can name a product that’s been recalled in the last two years (I believe that’s more than can identify what country the Panama Canal is in, based on Jay Leno’s “Jaywalking” interviews).
* 49% “would be less likely to buy a once-recalled product even after the source of the contamination had been found and addressed.”
Okay, we are taking about our shrine, the body. But what sits closest to the body, other than clothes? Our wallets, at least for men. And I’d extrapolate from these data that big banks surgically removing money from customers’ wallets with “fine print” tricks and gimmicks could threaten customers’ financial safety, not to mention implant a sense of violation. And customers just might act on it.
What do you think?