B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit


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  • Your customers are using social media- it’s a myth to think they are not. B2B companies who ignore it are missing opportunities to interact with their customers and prospects.
  • Search is a big deal, and social media is important to fuel search success. Want people on your website? Get social.
  • B2C and B2B social media aren’t that different. It’s just some of the tactics that are different.

  • Social media is not about lead acquisition, it’s about lead and customer nurturing. Why? Because people need to ‘opt-in’ to see what you post socially. Right? They only follow you if they know you- so thinking of it simply as lead acquisition is not the best approach.
  • Even if people aren’t talking about you in social media you still need to participate. What’s differing is you will need something to talk about, so you need to start by creating content.
  • If people are talking about you in social media, you cannot ignore their complaints. According to Jay, most complaints on Twitter go unanswered. Don’t let this happen to your brand.
  • Free your content- and put it up all over the web. Get the word out. Don’t hide your content behind forms.
  • Break up your content into bite size pieces. This will allow you to spread the word more, and will give the search engines lots to share.
  • Do more with your content than having a social media page. It’s about how you interact on it, not that you have it.
  • Don’t measure social media marketing success by website visits. There are better ways, like leads generated, or by looking at Net Promoter Score for those connected to you in social media and those that are not.

Okay, so that’s it in my words. But here is the summary slide from Jay:

Now, like I said, I’m off to happy hour. But if you are hungry for more, check out the presentation from the session. It rocked. Or, make him extra happy and go buy his book- The Now Revolution. If you were at this MarketingSherpa event you’re leaving with a copy of your own. Thanks MarketingSherpa!

Republished with author's permission from original post.

Maria Pergolino
Maria specializes in Inbound Marketing for Marketo, leading efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.


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