Awards & trends for Analytics 2015


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OscarsFollowing research & data, in our series on awards & forecast trends for 2015, it’s the turn of analytics.

Surprisingly, given the level of press attention these days on the topics of Predictive Analytics or Data Scientists, there are few awards dedicated to celebrating excellence in analytics.

In most cases data analytics is a sub-category of an award focussed on a wider marketing application, like the prestigious Digitals. This dearth of awards is a shame and risks continuing to undervalue good quality holistic analysis (rather than leaving other awards to focus on application of specific vendor technology, or what marketers did with the results).

A noble exception in the USA is the ANNY, an award I must admit I’d never heard of, from the International Institute of Analytics:

However, as a Brit, I feel I should highlight the honourary awards of the Royal Statistical Society. Although some of their material can appear a little dry, their qualifications & delivery of a Chartered status for statisticians is very valuable:

Crystal ball gazers are not as bashful when it comes to offering their predictions for the future of analytics in 2015. A couple of interesting ones caught my eye to share with you.

The award for the most visual communication of 2015 trends has to go to the International Institute of Analytics again for this slideshow published by Information Management.

I agree with their views on the growing importance of storytelling, senior roles, decisioning & the importance of privacy/security (with a role for analytics there as well). I’m more skeptical as to the doubling of big data investments & analysis of the ‘internet of things’. More value will need to be proven from current investments until we see more money poured into Hadoop and such implementations (at least I hope so).

Deloitte have also published an interesting set of analytics forecasts. I agree with them about a growing emphasis on monetizing data, using open source analytics tools and more working with universities & bringing academic rigour to the challenge of acceptable accuracy. Once again I’m more skeptical about bionic brains and ‘wearables’ taking over the world (at least for any meaningful analysis). Hope you find this one interesting as well:

So that’s a short browse around the awards & trends I found. What do you see as in store for analytics in 2015. Please share your views & feel free to challenge mine…

Paul Laughlin
Paul helps companies make money from customer insight. That means helping them maximise the value they can drive from using data, analysis & research to intelligently interact with customers. Former Head of Customer Insights for Lloyds Banking Group Insurance, he has over 12 years experience of creating & improving such teams. His teams have consistently added over £10m incremental profit per annum through improvements to customer retention and acquisition.


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