Avaya Announces 3.1 Release of Quick Edition


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Avaya Intelligent Communications Makes It Easy For Small Firms and Branches to Transact Business Efficiently and Effectively

New enhancements to the Avaya Quick Edition market leading, innovative peer-to-peer phone system enable more companies worldwide to improve customer service and reduce expenses, transacting business with a simple yet sophisticated IP telephony system

GUILDFORD, UK – Today Avaya , Inc. (NYSE:AV), a leading global provider of business communications applications, systems and services, announced the new 3.1 release of Quick Edition, with additional software that delivers a range of new features and two new hardware components designed to enhance customer service, reduce expenses and simplify maintenance and administration of the system.

“You get big system functions for comparatively little outlay. It’s certainly has a lot more features than our previous cabinet based system. For us and any small business Avaya’s Quick Edition is ideal. It requires no complex installation and is up and running on a LAN in minutes. I wouldn’t hesitate to recommend it” said Fraser Bell, managing director, Northern Star a company which provides outsourced IT services for businesses in the SME sector.

Avaya Quick Edition is an innovative Session Initiation Protocol (SIP)-based peer to peer telephony solution that is ideally targeted to very small sites or small branches offices such as small medical or legal offices and other professional services firms, retail outlets and chain restaurants. The system is simple to set up and use, with all the software in the phone and no need for a communications server or advanced installation skills. When the Quick Edition IP phones are plugged into the local area network, they automatically “discover” each other. In minimal time, users have access to commonly used telephony applications, including voice mail, conferencing and auto attendant.

Susie Ward, marketing director, Spitfire, an Avaya BusinessPartner said, “We are delighted that the Avaya Quick Edition provided Northern Star with a simple and effective solution for its telecoms needs. The SIP technology used by Quick Edition means Northern Star requires only one network for both voice and data communications, it has also allowed Northern Star’s two home tele-workers to use the phone system via the company’s virtual private network (VPN).”

Among the new software-enabled features, which can be uploaded to existing Quick Edition systems, free of charge, are:
• Presence and status monitoring. An icon next to an employee’s name on the phone’s screen shows whether the employee is busy, on the phone or away from the office.

• One-touch, alternate auto attendant greetings. Users simply press a key to change a customized greeting when there’s a special promotion, they are out of the office or the business is closed for the evening, enhancing customer service.

• Call detail recording. Companies can log calls and search and report by type of call (incoming or outgoing) or type of voice mail activity, allowing for a simplified way to track employee phone usage and bill back for time spent on the phone on behalf of clients.

• Programmable softkeys. Users can speed up call handling by having single-button access to frequently used functions, such as paging, do not disturb or call forwarding.

The new hardware components include:
• An analog telephone adapter (ATA). Companies can plug their fax machines, credit card readers and cordless phones directly into Quick Edition so they can connect into the PSTN (public switched telephone network) to send faxes and transaction data or to make calls from cordless phones. Separate analog phone lines are no longer needed.

• A G20 Basic Rate Interface (BRI) ISDN gateway. Now Avaya customers in Europe can use Quick Edition with their BRI trunk connections.

Avaya Quick Edition is available in North America and selected countries in Europe, Africa, and Asia (U.K., Germany, Italy, Austria, Belgium, Spain, Switzerland, the Netherlands, France, South Africa, and Singapore) from certified Avaya resellers. Pricing for a basic three person configuration, which includes an Avaya G11 or G20 Gateway, two Avaya Quick Edition 4610SW phones and one Avaya Quick Edition 4621SW phone is around £1,000 (About 1,500 Euros).

Avaya programs and tools enable channels to better serve their small business customers

Avaya also has introduced special Quick Edition “demo kits” for resellers that include three Quick Edition phones, an Avaya G20 or G11 Gateway to connect Quick Edition to the PSTN and new Quick Edition 3.1 software. Resellers who are part of Avaya’s BusinessPartner programme have been invited to special webinars on Quick Edition to learn about the solution and the benefits it can deliver to customers. They also can download advertisements, direct mail literature and other demand-generation tools from the Avaya BusinessPartner website and customize them to suit their needs.

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