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Zarina Lam Stanford

Zarina Lam Stanford
Bazaarvoice
As CMO of Bazaarvoice, Zarina Lam Stanford leads with a customer-centric, insights-driven, and outcome-based approach. Zarina is passionate about design thinking, agile leadership, inclusion, and having fun. Before joining Bazaarvoice, Zarina was CMO at tech giants including IBM, SAP, and Rackspace Technology. Recognized for her visionary strategies and transformative contributions shaping the future of marketing in the technology sector, Zarina was recently named among HotTopics’ Top 100 Global B2B CMOs and Outstanding 50 Asian Americans in Business.

Get your cameras rolling: Consumers want to watch videos of your products

Zarina Lam Stanford -
To learn more about consumers’ changing preferences, my company, Bazaarvoice, did a survey where we asked over 8,000 global shoppers about the content they...

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