Nicholas Zeisler
The big reason you need that outside perspective
I listen to a wide variety of podcasts…I’ve even appeared on quite a few of them myself. (“Appeared”? That doesn’t sound right for a podcast. Anyway.) In the jumble of all the great content, recently I was listening to one on wh...
Three important words
Three important words I wrote a while back about how a big-box home improvement retailer made it less convenient for military folks to receive their in-store discount, while saying the purpose was to ma...
Good for your Customers doesn’t have to be bad for you
Good for your Customers doesn’t have to be bad for you I’ve mentioned before that those of us in the CX profession are both the best and the worst Customers: the best because we are sympathet...
Are we speaking our Customers’ language?
Are we speaking our Customers’ language? I was in the post office the other day and experienced a perfect example of how we often miss the mark when it comes to communicating with our Customers. T...
Channels, again
Channels, again We recently swapped service providers here at home for one of our communication services. The entire experience was a headache and we almost immediately regretted making the s...
Some words about Brand Promise
Some words about Brand Promise If you follow my ramblings, you’re aware that I approach CX differently. Rather than promising higher revenue, sales, and market share (at least, rather than promisi...
The 30-50-20 Rule
The 30-50-20 Rule A potential client contacted me a while back and was inquiring about my framework (well, thanks for asking, of course, you can check it out in my new book!). If you’ve read much ...
When Customer Support is the only number Part II
When Customer Support is the only number Part II Last week I wrote about an interaction I had with a large well-known brand that provides services for homeowners. It was a cautionary tale about ho...
When Customer Support is the only number Part I
When Customer Support is the only number Part I I had a support incident a while back with one of the service providers we use in our home. In fact, I had two incidents in close succession with tw...
The pilot cares the least
The pilot cares the least So, here’s a controversial statement, but keep in mind what I’m not saying*: Usually, your flight crew, including the pilot, is the least motivated people on the plane to...
When your numbers are more important than your Customers
When your numbers are more important than your Customers I was flying home to Denver a few months back from a business trip. It was an evening flight, perhaps not the last flight on the route (it ...
Don’t call us
Don’t call us I received another one just this morning, and you may have also. It’s an email from a company that just loves its Customers, but implores them to not write back. So emphatic ar...
It’s not your fault but it is your responsibility
It’s not your fault but it is your responsibility I recently wrote about how important it is that brands not just be competent in delivering the products or services they provide to their Customers.&nbs...
Adversity brings out true character
Adversity brings out true character There’s a saying that you can really tell a lot about people’s character by seeing how they handle adversity. Sure, when things are going well, everybody’s got ...
Excuses versus solutions
Excuses versus solutions You’ve heard this before, right? “Due to current circumstances, we’re experiencing longer-than-usual wait times.” Those “circumstances” can vary. Over the past...
VoC begets VoC
VoC begets VoC I’m always championing active use of your Voice of the Customer (VoC) insights. After all, I say, if you’re just collecting your Customers’ insights but not doing anything with them...
Are we challenging CX?
Are we challenging CX? One of the roles we, as CX professionals, play, is that of change agents. I realize that’s a term people toss out there when they want to seem important or progressive in bu...
Where’s your deli?
Where’s your deli? Here’s a random thought that occurred to me the other day. I promise I’m going somewhere with it, though: The deli should be at the front of a grocery store. Now, I’m in w...
What do you want on your Tombstone?
What do you want on your Tombstone? Do you remember the old commercial for Tombstone Pizza? The tagline was, “What do you want your tombstone?” (By the way, if you clicked through and it’s d...
Easier for whom?
Easier for whom? As an Air Force Reservist, I’m always on the lookout for the ‘military discount’ to save a buck or two. Many brands offer a markdown of some sort: Flash your Common Access C...