Yaniv Navot
Yaniv Navot
Yaniv Navot is the Chief Marketing Officer at Dynamic Yield, the customer engagement and experience management platform. Yaniv is a full-stack marketing expert with over 14-year track record in growing performance-based marketing programs through strategic planning and tactical execution. Follow him on Twitter at @Yaniv_Navot.
Where rule-based targeting ends and machine learning begins
Mounting consumer expectations and competitive pressures have created a new reality for marketers: Personalization is no longer a luxury but has become a basic...
The Value of Anonymous Visitor Tracking for Personalization
The key to personalization is data. Targeting the right audience, with the right message, at the right time relies on it. The more data...
60% of Traffic But Only 16% of Sales: Solve the Mobile Web Challenge for Good
The mobile industry is booming and more people than ever are visiting online retailers via their mobile devices. During Q2 of 2016 alone, smartphones...
How Online Retailers Can Accelerate Business Growth Using Real-time Personalization
The continued and considerable rise in market fragmentation has seen an increased need for retailers to employ precision marketing in order to maintain their...
10 Personalization Hacks to Engage Your Customers
Every visitor that enters your site is looking for something specific, whether it’s a birthday present for their husband, or a cocktail dress for...