Yaniv Navot

Where rule-based targeting ends and machine learning begins

Mounting consumer expectations and competitive pressures have created a new reality for marketers: Personalization is no longer a luxury but has become a basic standard of service in today’s digital economy. To serve relevant experiences, companies have typically adhered to an approach known as rule-based...

The Value of Anonymous Visitor Tracking for Personalization

The key to personalization is data. Targeting the right audience, with the right message, at the right time relies on it. The more data you have about your potential buyer, the more tailored the messaging can be to match the specific needs and interests...

60% of Traffic But Only 16% of Sales: Solve the Mobile Web Challenge for...

The mobile industry is booming and more people than ever are visiting online retailers via their mobile devices. During Q2 of 2016 alone, smartphones accounted for nearly half of all traffic to eCommerce sites, a 10% increase from Q2 of 2015. Overall, more than...

How Online Retailers Can Accelerate Business Growth Using Real-time Personalization

The continued and considerable rise in market fragmentation has seen an increased need for retailers to employ precision marketing in order to maintain their current revenue and also grow their businesses. This trend is markedly impacting the way retailers are utilizing real-time personalization and...

10 Personalization Hacks to Engage Your Customers

Every visitor that enters your site is looking for something specific, whether it’s a birthday present for their husband, or a cocktail dress for an upcoming gala. The difference between a sale and a wasted opportunity often boils down to whether the customer feels...

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