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Jim Smith

Jim Smith
YCHANGE International
Jim Smith mentors entrepreneurial start-ups and counsels small to mid sized companies that are looking to expand or are under performing or under capitalized.

Stop Thinking Of The Customer As The Target

Do you ever stop to consider the language that we use to describe our relationships with our customers. The target customer. Our...

Start Marketing Your Products And Stop Selling Them

The sale is not the only way for you to interact with your customers, says Mike Moran of Search Engine Guide. You...

Here’s Why Most Small Business Initiatives Are Doomed To Failure

Take the recently announced Goldman Sachs 10,000 Small Businesses Initiative — a $500 million initiative that will unlock the growth and job creation potential...

10 Ways To Test If We Are Truly Listening To Our Customers?

In today's social media world, we have finally realized that we need to understand our customers and part of that process involves holding...

Integrating Unified Communications With Social Media

Blair Pleasant posted last week at Unified Communications Strategies Community Blog and I couldn't help but notice the integration of unified communications and social...

6 Places To Creatively Search For Funding For Your Small Business

Most times a small-business owner who is looking for support and financing needs to look no further than the local neighborhood. Here are...

7 Ways To Innovate And Deliver Unique Value To Your Customers

Small business owners need to be ready to identify new opportunities, react rapidly to changing market conditions and remain competitive especially in tough economic...

The Changing Role Of The Customer In Business

The last several years have brought a radical change in the relationship between the customer and business as a whole. More and more...

Jim Sterne On Social Media Marketing; The Customer Is More Visible Now Than Ever!

Social Email Marketing recently did an interview with Jim Sterne, Chairman of the Web Analytics Association and among other points made, here are some...

The 39 Top Free Government Business Resources

There are many important times when you as a small business owner needs access to all kinds of information. It starts with the...

So you want to go rogue and go into business for yourself

Let's forget for a moment all the sleepless nights you've spent thinking about all the reasons for going into business for yourself: ...

In Search of Excellence, The Fracturing of Corporate Business

Business worldwide has gone through a transformation in the last several decades because of the search for excellence. To be the best you...

Putting the Customer Back Into CRM (Part 2)

Part 1 got us to the conclusion that the highly centralized model of the early years of CRM systems is causing a push to...

Putting the Customer Back Into CRM (Part 1)

The typical enterprise of today was built several decades ago using organization and management theory of that era. The entire focus of management...

What Business Are You Really In?

Many a business of yesteryear has come, flourished for a time and gone because they focused on pushing a product down the customer’s throat...

4 Keys to a Successful Mid-market CRM Solution

The need to collect relevant marketing information and the inherent fragmented state of current customer data is driving the urgency for a retooled Customer...

The Entrepreneur’s Test For Going Rogue Like Sarah Palin

Got your attention didn't we? Now, you could write a book on going rogue and rake in the money like Ms. Palin does but first...

Don’t Look Now – But Your Customer Relationship Management Application May Be Failing

In Part 1 we discussed some of the reasons why CRM applications are failing. In Part 2 we address some of the fixes...

Don’t Look Now – But Your Customer Relationship Management Application May Be Failing

Lately, there's been much talk about the failure of installed Customer Relationship Management applications to deliver the increase in sales volumes that companies are...

Modernizing Your CRM Applications – Caveat Emptor

The newest game in town is CRM application modernization. Many an IS director and many a Business Executive is being hotly courted to...

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