Jim Smith
YCHANGE International
Jim Smith mentors entrepreneurial start-ups and counsels small to mid sized companies that are looking to expand or are under performing or under capitalized.
Do you ever stop to consider the language that we use to describe our relationships with our customers. The target customer. Our...
The sale is not the only way for you to interact with your customers, says Mike Moran of Search Engine Guide. You...
Take the recently announced Goldman Sachs 10,000 Small Businesses Initiative — a $500 million initiative that will unlock the growth and job creation potential...
In today's social media world, we have finally realized that we need to understand our customers and part of that process involves holding...
Blair Pleasant posted last week at Unified Communications Strategies Community Blog and I couldn't help but notice the integration of unified communications and social...
Most times a small-business owner who is looking for support and financing needs to look no further than the local neighborhood. Here are...
Small business owners need to be ready to identify new opportunities, react rapidly to changing market conditions and remain competitive especially in tough economic...
The last several years have brought a radical change in the relationship between the customer and business as a whole. More and more...
Social Email Marketing recently did an interview with Jim Sterne, Chairman of the Web Analytics Association and among other points made, here are some...
There are many important times when you as a small business owner needs access to all kinds of information. It starts with the...
Let's forget for a moment all the sleepless nights you've spent thinking about all the reasons for going into business for yourself: ...
Business worldwide has gone through a transformation in the last several decades because of the search for excellence. To be the best you...
Part 1 got us to the conclusion that the highly centralized model of the early years of CRM systems is causing a push to...
The typical enterprise of today was built several decades ago using organization and management theory of that era. The entire focus of management...
Many a business of yesteryear has come, flourished for a time and gone because they focused on pushing a product down the customer’s throat...
The need to collect relevant marketing information and the inherent fragmented state of current customer data is driving the urgency for a retooled Customer...
Got your attention didn't we? Now, you could write a book on going rogue and rake in the money like Ms. Palin does but first...
In Part 1 we discussed some of the reasons why CRM applications are failing. In Part 2 we address some of the fixes...
Lately, there's been much talk about the failure of installed Customer Relationship Management applications to deliver the increase in sales volumes that companies are...
The newest game in town is CRM application modernization. Many an IS director and many a Business Executive is being hotly courted to...