Yael Tolub
Yael Tolub
Yael Tolub is the VP of Marketing at Clicktale leading the company's worldwide marketing initiatives and driving awareness and adoption at global fortune 500 companies. Yael has a global perspective of marketing, having lived and worked on three different continents (and counting!). Prior to Clicktale, Yael held product and strategy roles in various companies, including MediaMind (today called Sizmek).
Expert Tip: Perform A/B Testing Based on Data – Not Intuition
A/B Testing, in and of itself, is a data-driven approach. However, where regular split testing is like a paper airplane (unpredictable and easily pushed...