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Wayne Simmons

Wayne Simmons, CCXP
Bayer Pharmaceuticals
Wayne Simmons is a growth-focused senior leader, specializing in building winning brands through world-class customer experience. As the Global Customer Experience Management Lead for Pfizer, Wayne is responsible for building and deploying customer experience capabilities across the enterprise. Wayne is also on the faculty of the Customer Experience Management Master’s Program at Michigan State University, a Certified Customer Experience Professional (CCXP), and a board member of the Customer Experience Professionals Association (CXPA). Wayne resides in the New York City metropolitan area.

When touchpoints become painpoints, it’s time for a Muda, Mura and Muri intervention.

Not all service and experience-based propositions are created equally – many undoubtedly “get the job done”, and are generally worthy of positive reviews and...

Super-charge the Journey to Customer-Centric Culture.

BLOG-IN-BRIEF. Customers have more choices than ever on where to spend their time and money. Having strong voices in social media and on-line rating...

Winning through customer experience: Make your HR & CX organizations BFFs.

Measuring and quantifying customer experiences, and other “hard factors” alone may not be sufficient to capitalize on the promise of the rapidly evolving CX...

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