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William Band

William Band
Bill Band is a vice president and principal analyst at Forrester Research. He is a leading expert on CRM topics, having helped organizations define customer-driven strategies to achieve distinction in the marketplace for his entire career. Click here to download free related research from Forrester (free site registration required).

Help Employees Grok Customers

As long as I have been kicking around the CRM community, it has been understood that employees are one of your most important weapons...

You Need New CRM Solutions To Keep Pace With the New Social Consumer

It's the start of the new year and my phone is ringing off the hook as CRM professionals and technology solution providers call to...

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