Vince Jeffs
Vince Jeffs
Vince is a Senior Director for Product Strategy in Marketing & CX at Pegasystems. He has spent over 30 years as a product manager, consultant, and analyst in Marketing Technology. He works with enterprises to bring value to their customers by effectively using technology to improve customer experience. He has also been with IBM, Unica, SAS, and various Marketing agencies, and is a certified Professional Direct Marketer. Vince has spoken, blogged, and written on hundreds of Marketing technology topics. He is a proud alumnus of Georgetown University and the University of Maryland.
Consumers kill for digital convenience: Can AI help your business?
The new battleground for CX in business is digital convenience, and those that use AI and automation technologies judiciously to provide seamless, one-to-one omni-channel...
4 well-intended Marketing Automation BAD HABITS to break
Let’s face it. No one sets out to botch something up or fall short of reaching a goal. When marketing automation was...
The 8 HOTTEST CRM AI trends to put eyes on in 2018
If you got wedged under a rock in 2017, it may be both a blessing and a curse that you missed the CRM AI...
Customers Are INDIVIDUALS Not Averages | How RTIM Treats Them Special
Real-Time Interaction Management (RTIM) delivers personalized experiences to people. Earlier this year, I signed up for a points program with a large hotel chain, and...
AI-Based Promotions – Welcome to the Creative Machine
Source: Exploration of Saturn’s Moon’s by Kacper H. Kiec As a Marketer, when you craft successful promotions, you’re especially proud of their creative aspects And...
What it Takes to be a CX Transformer
Thirty years ago, when I unpacked my first computer, a Commodore 64, rigged it to my 13-inch tube TV, and wrote my first program,...
Machines Won’t Take Over CX…But A Few AI Titans Might
Lately, if you’re like me and enjoy following the AI CX narrative (even if just for grins & giggles), you’re inevitably sucked into philosophical...
Revolutionize CX with Real-Time Contextual Engagements
When we’re on journeys, we often encounter decisive moments, and how fast we get accurate and relevant information and the decisions we subsequently make...
Are CX pros guilty of brain hacking?
Source: http://blog.meraevents.com/2015/01/12/brain-hack-psychology-workshop/ If you have a smartphone, laptop, tablet, or all of the above, it’s no longer a question if you’re addicted to being online,...
If humans want a “Human Touch,” how will AI in CX succeed?
According to the Chinese calendar, 2016 was the year of the monkey, but in technological terms, it felt more like the year of a...
Customer Engagement – From BI Guesswork to Prescriptive AI
Customer Engagement approaches, and the technology used to enable them, have evolved immensely over the last 25 years. Two distinct eras define this...
3 Tips to Drive Business Value with CX – Fortified with REAL AI
With a first name of “Artificial,” AI has certainly entertained us with its virtual possibilities. Stories of wholesale disruption by robots and fully...
AI in CX: Real or Superficial Intelligence?
By all accounts, 2017 has ushered in the dawn of the newest Artificial Intelligence (AI) era. Most technology hype cycles follow typical paths, quickly...
Rise of Machine Marketers – Transforming CX
Machine marketers are smarter marketers, always using machines for advantage. But this isn't new. Image source: http://blog.datumbox.com/datumbox-machine-learning-framework-0-6-1-released/ Direct marketing was born out of the ability...
Artificial Intelligence 2017 – 5 things NOT to underestimate
Here are 5 things you will undoubtedly underestimate about Artificial Intelligence (AI) in 2017 Image source: http://www.simplysyndicated.com/5-the-outer-limits/ “We are Now Controlling the Transmission” If you…
Mind your P’s & Q’s for Balanced Marketing
Let’s not pretend the four P’s of marketing are dead, useless, or outdated. They aren’t. You still have to price your...